Millennials Love Cinema Says NCM (Data Backs It Up)
US cinema advertiser NCM presents its studio on Millennials and movies, showing a growing engagement in what is a social media and data-driven business.
The Interesting Failure of Cinema-on-Demand
With Pathe and Cinérive terminating their trial with Gokino.ch the concept of cinema-on-demand is struggling to take off in the age of social media commerce.
How Regal Cinemas Created the Ultimate Ticket for “Spectre”
In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique and original ideas. That isn’t necessarily accurate, a…
CineEurope: Cinema Advertising – New Opportunities in a Digital Age
This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. It was made more challenging by the fact that I was also chairing the session. Cinema Advertising is together with co…
UK’s Vue Cinemas Set to Re-Vamp Brand
UK cinema chain Vue is set for a major re-vamping of its brand in an effort to “transform” the experience of attending the cinema. The exhibitor has appointed branding agency Joint and digital agency TH_NK to deliver the changes. The announcement is the culmination of the appointment of …
NCM-Screenvision Call Off Merger – Winners and Losers
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26 The proposed merger between US cinema advertising majors National CineMedia (NCM) and Screenvi…
Cinemaxx and CineStar Launch German Cinema Marketing JV
Details have been announced about Germany’s new cinema marketing venture, formed as a JV by Cinemaxx and CineStar, aimed at corporate and advertising clients. Red Carpet Cinema Communication GmbH & Co. KG. will target German B2B clients in an effort to enhance the position of cinema for co…
AMC Scores Promotional Hat Trick With “Big Hero 6” Giveaway
I awoke on Monday morning to a notification on my iPhone related to “Big Hero 6“. The latest animated release from Walt Disney Pictures had just topped the box office in North America during its debut weekend, fending off Warner Bros. “Interstellar” by taking in over USD $56…
US Department of Justice Seeks to Block NCM-Screenvision Merger
The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and Screenvision LLC. NCM admitted to being both “disappointed” and “surprised” b…
CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and profitably?’
The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience.