Advertising & Marketing Archives - Page 4 of 4 - Celluloid Junkie

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Travis Reid Departs DCIP To Head Up Screenvision

[/caption] Last Thursday Digital Cinema Implementation Partners (DCIP) announced that Travis Reid, their CEO, had resigned. That same day on-screen advertising giant Screenvision announced that Shamrock Capital Advisors, a private equity fund founded by the late Roy Disney, had finalized the $160 mi…

Screenvision and National CineMedia In Merger Talks

Less than a week after denying bankruptcy rumors that caused the stock price of French conglomerate Thomson SA to plummet 15%, the company has moved aggressively to sell off its cinema advertising unit Screenvision. Industry chatter that the Thomson subsidiary has entered talks to merge with its ch…

Cinemas – Ignore Baby Boomers At your Own Peril

This very good article from the New York Times does not dicsuss cinema or cinema advertising explicitly. But the implications are writ large for the two about the growing importance of the aging US (and European) population in terms of impact it will have on spending habits. For decades, older consu…

Aussies Want UK Cinema Advertiser

UK/Irish cinema screen advertiser Carlton Screen Advertising (CSA) is officially in the chopping block with the most likely buyer being Pacific Equity Partners, which bought the exhibitor Australian cinema chain Hoyts last year. Having once been the biggest and most profitable screen advertiser in t…

Warner Bros. Goes With Kodak Pre-show In Italy

Kodak Digital Cinema is notching a win in its belt after Warner Bros. International Cinemas selected them to run digital pre-show in their theatres throughout Italy. Kodak will install pre-show systems on 172 in 17 venues throughout the country starting in late January. Over the past several years,…

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