Advertising & Marketing Archives - Page 4 of 4 - Celluloid Junkie

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Audience Entertainment Is Helping Moviegoers Become A Part of the Story

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=rtQ9XMKW9FI[/youtube] Now that the worldwide digital cinema rollout is nearing completion, with most of North America and a majority of Europe and Asia converted, companies, business models and content will begi…

Ireland’s Cinema Advertiser Shows the Way With Re-Branding and Focus on Youth

Ireland’s cinema advertiser Carlton Screen Advertising is rebranding as Wide Eye Media. More importantly, the company is determined to focus strongly on the youth segment of cinema goers, highlighting the need and challenge for cinemas and advertisers in most exhibition markets in the develope…

AMC Federal Employee Popcorn Promotion

AMC Theatres Offers Federal Employees Free Popcorn

Coming up with some unique angle on AMC Theatres free popcorn deal for federal employees is nearly impossible. Over the last 24-hours apparently every media outlet worth their salt (pun intended) must have been required to write nearly identical pieces on the cinema chain’s altruistic announce…

Regal Cloudy With A Chance of Meatballs Download Promotion

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’r…

Cinema Advertising Shows No Sign of Ageing at Cannes Lions

[youtube]http://youtu.be/PE_kqk8CXEM[/youtube] Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cann…

Travis Reid Departs DCIP To Head Up Screenvision

[/caption] Last Thursday Digital Cinema Implementation Partners (DCIP) announced that Travis Reid, their CEO, had resigned. That same day on-screen advertising giant Screenvision announced that Shamrock Capital Advisors, a private equity fund founded by the late Roy Disney, had finalized the $160 mi…

Screenvision and National CineMedia In Merger Talks

Less than a week after denying bankruptcy rumors that caused the stock price of French conglomerate Thomson SA to plummet 15%, the company has moved aggressively to sell off its cinema advertising unit Screenvision. Industry chatter that the Thomson subsidiary has entered talks to merge with its ch…

Cinemas – Ignore Baby Boomers At your Own Peril

This very good article from the New York Times does not dicsuss cinema or cinema advertising explicitly. But the implications are writ large for the two about the growing importance of the aging US (and European) population in terms of impact it will have on spending habits. For decades, older consu…

Aussies Want UK Cinema Advertiser

UK/Irish cinema screen advertiser Carlton Screen Advertising (CSA) is officially in the chopping block with the most likely buyer being Pacific Equity Partners, which bought the exhibitor Australian cinema chain Hoyts last year. Having once been the biggest and most profitable screen advertiser in t…

Warner Bros. Goes With Kodak Pre-show In Italy

Kodak Digital Cinema is notching a win in its belt after Warner Bros. International Cinemas selected them to run digital pre-show in their theatres throughout Italy. Kodak will install pre-show systems on 172 in 17 venues throughout the country starting in late January. Over the past several years,…