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Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Harry Bakas, Business Development and Marketing Manager at Village Cinemas Greece, Almudena Fernández-Golfín of the Federación de Cines de España (FECE) and Omdia analyst Charlotte Jones, during the UNIC Focus Session, "Audience Engagement Across Europe: What Really Works?" at CineEurope 2026 in Barcelona, Spain on June 24, 2026.

Growing Cinema Audiences Starts With Knowing Who You’re Targeting

From Village Cinemas’ Cine School and Spain’s Cine Sénior to solo moviegoers and creator communities, CineEurope showed how identifying specific audiences – and removing the barriers keeping them away – can build attendance. The most revealing audience statistic presented during CineEurope 2026 may…
Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

Event Cinema Is Becoming an Always-On Business

Once known as alternative content, event cinema has long since established itself on the theatrical calendar. Now exhibitors are treating it as a year-round programming discipline built around fan communities, advance demand and reliable technical delivery. Event cinema largely shed the label “alter…
(From Left) Juan Garcia (Odeon Multicines), Howard Kiedaisch (DCDC), Christof Papousek (Cineplexx) and Marion Rosset (ADDE) during the Technologies Shaping Tomorrow’s Cinema Experiences panel at the ICTA 2026 Cinema Technology Experience on June 21, 2026 in Barcelona Spain

Cinema Technology Is Advancing Faster Than the Business Model Supporting It

At the 2026 ICTA Barcelona Cinema Technology Experience, executives from Odeon Multicines, Cineplexx and DCDC examined how exhibitors can identify the technologies audiences will value – —and whether cinema’s current economics can sustain the industry’s accelerating upgrade cycle. Asked where cinema…
(From Left) Gregory Theile (Kinopolis Group), Tomasz Jagiello (Helios Cinemas), Karl Geraghty (Stella Cinemas) and Araceli Vaello (CinemaNext) during the panel discussion with 2025-2026 ICTA EMEA Award Winners at the ICTA 2026 Cinema Technology Experience on June 21, 2026 in Barcelona Spain

The Best Cinemas Aren’t Competing With Netflix. They’re Competing With a Night Out

Three award-winning cinema operators at the 2026 ICTA Barcelona Cinema Technology Experience explain why memorable design, hospitality and flawless execution increasingly matter as much as what appears on the screen. When cinema executives talk about competition, the conversation usually turns to st…
(From left) Moderator Zac Ntim of Deadline, Oscar-winning producer Mollye Asher ("Nomadland," "The Rider," "On Swift Horses") and film marketing strategist Mathias Noschis of Alphapanda participate in the "Audience First: Rethinking Film Marketing Before Distribution" panel at the Karlovy Vary IFF on July 6, 2026.

Indie Film Marketing Can’t Wait Until the Film Is Finished

A panel at Karlovy Vary examined the need to begin the marketing conversation at the earliest possible stage… even before production begins. At Karlovy Vary’s Industry program (July 5-9), a sharp conversation held on July 6 on audience strategy argued that independent films can no longer afford to t…
Cinerama Dome - Hollywood, California

Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

Sony Pictures and Alamo Drafthouse will restore the landmark cinema and reopen the adjoining ArcLight complex in early 2028, returning a major moviegoing hub to Los Angeles while giving Sony’s growing experiences business its most recognizable venue yet. For six years, Hollywood’s Cinerama Dome has…
(From left) Host Aylin Kazi; TikTok creator Melo Nsuka; Jackie Meire, EU Head of Social at Amazon Prime Video, UK; and actress Runa Greiner, who participated in the EFM 2026 panel "From Community to Box Office: How Fandom on TikTok Drives Impact," held on Feb 13, 2026. (Photo: Winson, courtesy of EFM)

Social Media, Fandom and the Hard Question of Conversion

The question of whether social media buzz can actually drive potential audiences to cinemas is as pertinent as ever. As the first reactions for “The Odyssey” break, we reflect on panels that explored this topic at the European Film Market earlier this year… The news that Christophe…
(From left) Ruun Nour, Vancouver International Film Festival programmer and No Evil Eye Cinema co-founder; Can Sungu, artistic director of SİNEMA TRANSTOPIA; Kira Simon-Kennedy, film producer and volunteer member with La Clef collective; and moderate Jeremy Chua, producer at Potocol and executive director of the Singapore International Film Festival, who participated in the Cannes Docs panel “Micro Cinemas and Macro Impact: Independent Exhibition as a Social and Communal Practice,” held on May 16, 2026 (Photo: © Cyril Chateau / Marché du Film)

Micro Cinemas, Major Impact: How Grassroots Exhibitors are Rebuilding Film Culture

At a time when traditional distribution remains under pressure, micro cinemas and independent exhibition spaces may be offering one of the most concrete answers to the question of how films can still find committed, physically present audiences. That was the central argument emerging from the Cannes…
UNIC 2026 Annual Report

UNIC Reports European Box Office Held Near €6.9 Billion in 2025, But Admissions Tell a More Complicated Story

European cinemas spent much of 2025 proving a point that has become familiar in the post-pandemic theatrical business: audiences show up when the films are there. The harder question, and the one the International Union of Cinemas’s (UNIC) 2026 Annual Report keeps circling back to, is whether…
Andrew Cripss, Head of Global Distribution, Walt Disney Studios - ICTA Barcelona Seminar 2026 - June 21, 2026 - Infinity Vision

Disney’s Andrew Cripps Says Infinity Vision Is More Marketing Program Than Certification Scheme

Speaking at ICTA’s Cinema Technology Experience in Barcelona on the eve of CineEurope, Disney’s head of global theatrical distribution offered the clearest public explanation yet of Infinity Vision — and confirmed that several key details are still being worked out. When Andrew Cripps, H…
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