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(From left) Moderator Zac Ntim of Deadline, Oscar-winning producer Mollye Asher ("Nomadland," "The Rider," "On Swift Horses") and film marketing strategist Mathias Noschis of Alphapanda participate in the "Audience First: Rethinking Film Marketing Before Distribution" panel at the Karlovy Vary IFF on July 6, 2026.

Indie Film Marketing Can’t Wait Until the Film Is Finished

A panel at Karlovy Vary examined the need to begin the marketing conversation at the earliest possible stage… even before production begins. At Karlovy Vary’s Industry program (July 5-9), a sharp conversation held on July 6 on audience strategy argued that independent films can no longer afford to t…

“Kill Bill” characters The Bride, O-Ren Ishii and Bill sit vertically against a red and black background, with the film title in yellow on the left side

“Kill Bill: The Whole Bloody Affair”: The Long Journey to the Big Screen

What fans of Quentin Tarantino’s “Kill Bill: Vol I” (2003) and “Vol. II” (2004) know but many others may not, is that the two films weren’t supposed to be separate entities; the original vision for the blood-spattered revenge saga was intended to be a single release. And now, after a 20+ year wait a…

Disney to Tailor DCP Delivery for “Avatar: Fire and Ash” Based on Global Screen Survey

One of the highlights at the recently concluded CineEurope 2025 in Barcelona was the presentation of footage from “Avatar: Fire and Ash” shown by Disney in both CINITY and 3D. Indeed, as anticipation builds for the December release of James Cameron’s latest film, Disney is calling…

Bridget Jones: Mad About The Boy - Theatrical Release Strategy

Bridget Jones: Mad About the Theatrical Release Strategy

The fourth and latest installment in the Bridget Jones Universe (BJU) has surpassed a global box office gross of USD $110 million in just over three weeks across 78 countries, save for the United States, where the film is skipping movie theatres in lieu of a direct-to-streaming release. With a repor…

Blitz - Apple

Apple Breaks French Theatrical Release Windows with “Blitz”

Invoking a rarely used loophole, and a first for a major streaming service, Apple utilized an “exceptional visa” to release Steve McQueen’s World War II drama “Blitz” in French cinemas for a limited two-day run on November 9-10. The maneuver bypassed France’s stri…

2024 Cannes Film Festival Award Winners

“Anora” Wins Palme d’Or at 2024 Cannes Film Festival

With only his second film in competition at the Cannes Film Festival, Sean Baker won the Palme d’Or for “Anora” as the 77th annual event concluded on 25 May. The comedic-drama about a sex worker who marries the son of a Russian oligarch was one of the highlights at this year’…

2024 Cannes Film Festival - Kevin Costner & Francis Ford Coppola

Francis Ford Coppola and Kevin Costner Pay Their Own Way to Cannes

Two of the most high profile selections at the 2024 Cannes Film Festival come from filmmakers with a lengthy and acclaimed history in Hollywood. Even so, neither Francis Ford Coppola or Kevin Costner could rely upon Hollywood and its usual cast of executives and financiers to help them make the film…

Fights Break Out In Theatres During Creed 3 Screenings

“Creed III”: Screenings Take ‘Immersive’ to a Whole New Level

There’s no enemy like the past, says the tagline of “Creed lll”, the ninth film in the “Rocky” franchise. Nevertheless, it seems like some spectators managed to find contemporary enemies during the opening weekend in France and Germany. Thinking outside the boxing ring, several cin…

Viral TikTok Trend Leads to Disruptions of “Minions” Screenings

The record-breaking run of “Minions: the Rise of Gru” over the July 4th weekend has been marred by a viral TikTok trend that has led to the disruption of some cinema screenings. The #GentleMinions trend has seen youths turning up in screenings wearing suits and filming themselves clappin…

The Return of the Premium Moviegoing Experience: CJCinemaSummit Spotlights “Tenet” and IMAX

After more than five months of empty auditoriums and soundless popcorn machines, many movie theaters around the world have reopened their doors again in anticipation of Christopher Nolan’s “Tenet”. Despite a less-than-optimal global climate and several deferrals of the movie’s original release plan,…