Immersive Cinema Archives - Celluloid Junkie

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Lumma's Magnify 8

From Buenos Aires to the World: The Story Behind Lumma’s Magnify 8

How the pandemic pushed Lumma to rethink premium formats and engineer a more accessible immersive experience. When movie theatres around the globe shut their doors in 2020, among the countless companies working in the cinema technology space facing an uncertain future was one named Lumma. The Argent…

Secret Cinema - Moulin Rouge!

Secret Cinema Sale Set to Enable Expansion

London-based immersive cinema experience company Secret Cinema has been sold to US mobile ticketing platform TodayTix Group for a reported GBP £88 million (USD $100 million). The sale is set to enable the operation to expand internationally with permanent bases in London and Los Angeles. The deal wi…

Where Is My Atmos and What Is An IAB?

Where Is My Atmos, and What Is An IAB?

SPOILER ALERT: IAB is the SMPTE standard; Dolby Atmos is a system that can playback that standard. Does your cinema have a Dolby Atmos Immersive Audio rendering system? Are you playing DCPs labeled “Atmos”? Then, your cinema can also play a DCP labeled with “IAB” …and that labeling, IAB, is the what…

CJ Opinion: (Re)Opening the Cinema Doors to a Wider Audience

Cinema is taking some time to emerge out from the shadow of the pandemic. Some have predicted that globally, things won’t start to return to normal when it comes to matching pre-pandemic audience volumes until 2022 at the earliest. This turbulence is not behind us, and it’s likely to remain unsettle…

Secret Cinema - Moulin Rouge!

CJ Opinion: Questioning Secret Cinema’s £1 million Arts Council of England Bail-Out

Tim Concannon is an investigative journalist and film blogger. He recently exposed evidence of over half a billion US dollars unaccounted for in the UN-endorsed clean-up of oil pollution in Nigeria’s Niger Delta. “I see secrecy as a form of truth that allows you to do what you want” Secret Cinema fo…

The Return of the Premium Moviegoing Experience: CJCinemaSummit Spotlights “Tenet” and IMAX

After more than five months of empty auditoriums and soundless popcorn machines, many movie theaters around the world have reopened their doors again in anticipation of Christopher Nolan’s “Tenet”. Despite a less-than-optimal global climate and several deferrals of the movie’s original release plan,…

INOX Megaplex Launched With All Cinema Formats

This week Indian multiplex major INOX inaugurated its first Megaplex, promising the “World’s First Cinema with Maximum Formats, Maximum Experiences” – and delivered on that claim. It was hard not to be impressed by the number of formats the multiplex combined under one roof, along with the wea…

Pirates of the Caribbean: Dead Men Tell no Tales on ScreenX

Cinema Surround Screens Battle For Film Content

The battle between three rival cinema surround-screen operators is heating up, with different films used to promote the various immersive premium large format (PLF) propositions. CJ 4DPlex has secured two major Hollywood titles for ScreenX, while Barco’s Escape will next focus on films shot sp…

IMAX VR centre Los Angeles

CJ Opinion: Is VR for Cinema Overhyped?

Is virtual reality (VR) the saviour or a nail in the coffin for traditional cinema going? That depends on who you talk to or what you read recently. Efforts to launch VR as a symbiotic companion to the cinema experience are gathering force, just as questions are being raised about the viability and…

CJ Interviews: Julian Pinn, Exec Producer, IBC Big Screen Experience

Celluloid Junkie interviews Julian Pinn about the IBC 2016 Big Screen Experience, including Ang Lee's 120fps HDR 4K "Billy Lynn's Long Halftime Walk" keynote and more.