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(From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

For years, movie theatre operators have been told they need to sell the experience, not just the movie. At CinéShow 2026 in Dallas, Texas, that advice took on a considerably more granular meaning: exhibitors are increasingly having to sell the individual auditorium. That was one of the more interest…
Andrew Cripss, Head of Global Distribution, Walt Disney Studios - ICTA Barcelona Seminar 2026 - June 21, 2026 - Infinity Vision

Disney’s Andrew Cripps Says Infinity Vision Is More Marketing Program Than Certification Scheme

Speaking at ICTA’s Cinema Technology Experience in Barcelona on the eve of CineEurope, Disney’s head of global theatrical distribution offered the clearest public explanation yet of Infinity Vision — and confirmed that several key details are still being worked out. When Andrew Cripps, H…
Cosmax

Russia Launches IMAX Rival After Lawsuit Victory

Russian film distributor Central Partnership has unveiled a local alternative to IMAX, called Cosmax, after the the large format operator lost a local lawsuit challenging its withdrawal from the Russian Federation. The first film to be shown in the new format will be “The Challenge” (als…

CJ EXCLUSIVE: Russia’s Largest Cinema Chain Sues IMAX

Russia’s largest cinema chain has filed a lawsuit against IMAX, demanding that the large format company resumes operations in Russia. The lawsuit from the joint cinema chains Formula Kino and Cinema Park is due to IMAX pulling out of Russia on 1 June of this year, after Hollywood studios and o…

CJ Interviews: Kamal Gianchandani – CEO, PVR Pictures

Back in July Celluloid Junkie spoke to Kamal Gianchandani – CEO, PVR Pictures and President of The Multiplex Association of India (MAI) about how the Indian cinema market had recovered post-pandemic. A selection of this interview was shown at the CJCinemasummit. J. Sperling Reich: Joining us n…

CJ EXCLUSIVE: CGV Launches ScreenX PLF Format

Korean cinema major CJ CGV has unveiled a new premium large format (PLF) concept with the ScreenX PLF. This is an upgraded version of the ScreenX immersive screen that projects images in a 270 degree field of vision. There is also the addition of a private booth in the back, that allows audiences th…

CJ Opinion: (Re)Opening the Cinema Doors to a Wider Audience

Cinema is taking some time to emerge out from the shadow of the pandemic. Some have predicted that globally, things won’t start to return to normal when it comes to matching pre-pandemic audience volumes until 2022 at the earliest. This turbulence is not behind us, and it’s likely to remain unsettle…

CJ Cinema Summit: Industry Leaders Share Optimism as European Cinema Reopen

There have been many recurring guest speakers during the past 37 CJ Cinema Summits. UNIC’s Laura Houlgatte, Warner Bros.’ Andrew Cripps and VUE’s Tim Richards are no strangers to the CJ stage, and on Thursday provided valuable insights into the challenges that the industry has faced over the past 15…

The Return of the Premium Moviegoing Experience: CJCinemaSummit Spotlights “Tenet” and IMAX

After more than five months of empty auditoriums and soundless popcorn machines, many movie theaters around the world have reopened their doors again in anticipation of Christopher Nolan’s “Tenet”. Despite a less-than-optimal global climate and several deferrals of the movie’s original release plan,…

INOX Megaplex Launched With All Cinema Formats

This week Indian multiplex major INOX inaugurated its first Megaplex, promising the “World’s First Cinema with Maximum Formats, Maximum Experiences” – and delivered on that claim. It was hard not to be impressed by the number of formats the multiplex combined under one roof, along with the wea…
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Industry Briefs

  • Alamo Drafthouse - A24 Cinema Club

    Alamo and A24 Turn Catalogue Films Into Collectible Events

    Oct 8, 2026
  • Samsung's Onyx LED screen at the Lurdy Cinema in Budapest, Hungary

    Cinema LED Keeps Finding Its Way Into More Theatres

    Oct 8, 2026
  • Cinemark breaks all-time records over Memorial Day weekend, driven by hits like "Lilo & Stitch" and "Mission: Impossible"

    Cinemark Is Not Picking One Premium Format. It’s Picking Several

    Oct 8, 2026
  • France’s Canal+ Tax Hike Could Put €980 Million in Film Financing at Risk

    Oct 7, 2026
  • Expocine 2026

    Expocine Shows the Strength of Brazil’s Cinema Business

    Oct 7, 2026
  • PaperAirplane Media - The Hanger

    PaperAirplane’s Hangar Passes Two Million Downloads as Cinema Marketing Goes Social

    Sep 30, 2026
  • American Film Market - Century Plaza Hotel - Los Angeles

    Festivals and Film Markets Find New Routes Into Cinemas

    Sep 30, 2026
  • Bleecker Street - Frank Martinzez, Head of Distribution

    Bleecker Street and Marcus Theatres Recruit for a Changing Theatrical Market

    Sep 30, 2026

Popular Posts

  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not

    Sep 22, 2026
  • Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

    Event Cinema Is Becoming an Always-On Business

    Aug 10, 2026
  • (From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

    Sep 15, 2026
  • Cinerama Dome - Hollywood, California

    Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

    Jul 22, 2026
  • Cinema United - 2026 Fall Cinema Investment Report - Cinema Investment By The Numbers

    Cinema Owners Have Invested $2.7 Billion in Theatres. What Is That Money Buying?

    Oct 1, 2026
  • Allan Reagan, Founder & Executive Chair of Flix Brewhouse, receiving the Frank Liberto Award at CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinergy and Cinema United’s Todd Halstead Honored at CinéShow as Flix Brewhouse’s Allan Reagan Puts Ukraine Center Stage

    Aug 31, 2026
  • (From left) Moderator Cathrine Jakobsen led the case-study discussion during the "Youth, Trends and Taboos on Films" seminar at Haugesund 2026. Silje Salomonsen, co-director of “Back to Tottori,” and Norwegian distributor Linn Barholt participated in seminar on August 25, 2026. (Photo: Grethe Nygaard)

    Young Audiences Already Like Cinema. The Hard Part Is Giving Them a Reason to Go

    Aug 31, 2026

Celluloid Junkie is the leading online resource dedicated to the global film and cinema business. Join a growing community of film and cinema industry professionals from around the world who rely on CJ to provide the latest news, insights, analysis, interviews, and research on the motion picture industry.

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