The UNIC Women’s Cinema Leadership Programme

Interview with pioneering mentees Grainne Peat, Magdalena Lewicka and Lucie Morvan The UNIC Women’s Cinema Leadership Programme was launched in 2017 as the first cross sector and cross-country mentoring scheme for up-and-coming female talent in cinema exhibition. A year since…

Popcorn: Cinema’s Surprisingly Cheap Snack?

Popcorn: almost as synonymous with cinema as watching the actual film itself, not least because of the sensory ambience created by the freshly popped smell. But popcorn as a cinema snack has a reputation for being pricey and at GBP…

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling…

CJ Research: Understanding India’s VPF Conundrum

Cinema has transcended many a barrier, from the analogue era to the digital cinema evolution. India despite being one of the largest cinema markets has been a very complex one. This has been evident in the adoption of digital cinema…

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