Cinema’s Creator Problem Is No Longer Just About Marketing
Film Marketing Needs to Start Earlier. Eurimages Is Learning How Hard That Can Be
Everyone Wants to Market Independent Films Earlier. So Why Doesn’t It Happen?
The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not
Venice 2026: Defiant Documentaries, Female Filmmakers and a Scaled-Back Studio Offering
Unfolding between 1 and 12 September 2026 – a week later than usual – the 83rd Venice Film Festival brought filmgoers back to the Lido, braving the blistering heat all in the name of cinema. With a sprinkling of stars, rather than a deluge, it was a festival that remained buoyant, despite a lack ofR…
Nordic Cinema Doesn’t Have an Export Problem. It Has a Conversion Problem
A Europa Distribution session at New Nordic Films in Haugesund looked at a well regarded subcategory of international cinema, and found that a reputation for quality doesn’t always lead directly to strong ticket sales. At festivals, Nordic films travel extraordinarily well. They win prizes, attract…
Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums
For years, movie theatre operators have been told they need to sell the experience, not just the movie. At CinéShow 2026 in Dallas, Texas, that advice took on a considerably more granular meaning: exhibitors are increasingly having to sell the individual auditorium. That was one of the more interest…
The Cinema Concession Stand Is Becoming a Marketplace
For most of the modern multiplex era, the cinema concession stand has operated according to a familiar routine. Customers line up, study a menu board, place an order, wait while an employee assembles it and then pay before moving toward their auditorium. At CinéShow 2026 in Dallas, two consecutive s…
Cinergy and Cinema United’s Todd Halstead Honored at CinéShow as Flix Brewhouse’s Allan Reagan Puts Ukraine Center Stage
CinéShow’s 2026 awards luncheon, held 25 August in Dallas, handed out three honors: a first-ever Exhibitor Marketing of the Year Award to Cinergy Entertainment, an inaugural Byron Berkley Leadership Award to Cinema United‘s Todd Halstead, and the Frank Liberto Award to Flix Brewhouse fou…
North American Theatre Owners Have Reinvested $2.7 Billion in Their Cinemas Over the Past Two Years
CJ 4DPLEX and Cinemark Announce Expansion of 20 New SCREENX Locations Across the U.S. and Latin America
CinemaWest and Lumma Partner to Introduce an Innovative 4D E-Motion Concept in Idaho, Bringing the Action to the Lobby