Ironically, at a moment when the motion picture industry is suffering from an existential dilemma over the definition of a movie and the relevance of theatrical distribution, the trailers that help promote and market upcoming releases to the public have…
Fresh off earning USD $223 million during its opening weekend in movie theatres around the globe, “Wonder Woman” walked off with the Best Of Show trophy at the 18th Annual Golden Trailer Awards. The preview for the Warner Bros. superhero…
Universal Pictures recent release “Furious 7”, the seventh film in the “Fast & Furious” franchise, has not only been cleaning up at the box office, speeding to a worldwide earnings of USD $1.5 billion and becoming the third highest grossing…
Rather than simply being a service that continuously clogs your inbox with email updates, it turns out LinkedIn, the popular social network, can be rather useful for discovering certain bits of industry information. Take, for example, a recent discussion on…
Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avengers: Age of Ultron” and “Ant-Man”. Marvel rang in…
A few days ago you may have felt a great disturbance in the force, as if millions of PR managers suddenly cried out in terror, and a theatre chain was suddenly silenced. Translation: Regal Cinemas learned the hard (and often…
When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…
In an industry that loves to award itself with never-ending accolades it should come as no surprise that there is a trophy for those who produce the trailers used to market new releases. Even more so because we’ve previously written…
If you were to look at the worldwide box office for this past weekend – and given how “international” receipts account for a majority of a film’s gross, why would you look at anything else – in the number five…
It’s been a week since we learned about the passing of voice-over legend Hal Douglas at the age of 89. If that name doesn’t ring a bell, then you probably don’t work in the marketing department of a film or…
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