The announcement that Regal Cinemas is switching from Coke to Pepsi has not gone down well with most people on social media. The announcement came after a flirty Twitter campaign between the official @RegalMovies and @Pepsi accounts, proclaiming their mutual…
Award-winning Yorck Kinos is the largest cinema company in Berlin, with 14 indoor sites, and an open-air cinema, dotted around the city. Predominantly set in restored Grade II listed buildings, the architecture is varied and impressive, with their oldest building…
Part One – No Time To Waste Despite CineEurope 2019 now seeming like a distant memory, sustainability is a topic that doesn’t lose relevance (also see: Celluloid Junkie’s new regular feature CJ Green). The Celluloid Junkie team attended the second…
Popcorn: almost as synonymous with cinema as watching the actual film itself, not least because of the sensory ambience created by the freshly popped smell. But popcorn as a cinema snack has a reputation for being pricey and at GBP…
Jennifer Douglass is living proof that the movie business can get into your blood and make it difficult to pursue other professions. She has been working in motion picture exhibition since a day before her 15th birthday when she was…
Celluloid Junkie has partnered with the Coca-Cola Company for a series of sponsored features highlighting what Coke does in cinemas, as well as exploring insights in retail both inside and outside the cinema industry. In this article we summarise the Retail Seminar hosted by Coca-Cola at…
Korea’s three major cinema chain introduced variable pricing last year and a recent poll by the Film Promotion Committee has found significant resentment to increased ticket and concession prices. The “2016 Theater Consumer Survey” polled 2,089 people aged 15-59. Of these 78.1%…
It is exactly 100 years since Coca-Cola first appeared in a movie. Celluloid Junkie looks back at the history of cinema’s most important corporate partnership. …
Celluloid Junkie & Coke bring you insights for the cinema retail sector from the Head of Design for Pret, one of the most successful and popular high end convenience food chains in London, New York, Shanghai and elsewhere….
CJ interviews Mariam el Bacha, Director of Operations at Malaysia’s MBO Cinemas, about team building, motivating staff, improving customer service, standing out as a brand and Lionel Messi….