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Multikino all-inclusive

Multikino Launches ‘Unlimited’ Films, Popcorn and Soda Deal

Polish multiplex major Multikino has launched an ‘Unlimited’ deal that truly lives up to its name. The special promotion will allow patrons to watch as many films as they can, drink as much soda as they like and top up their popcorn as many times as they want in the span of 24 hours. The…

AMC recliner seats

AMC’s Premium Recliner Seating Plans Revealed

A week after Regal announced that it plans to convert 25% of its screens to luxury seating, AMC has provided details about its plans for reseating. While the Chinese-owned exhibitor is not committing to a particular screen percentage target, the ambition is great for the cinema chain that in many wa…

YouGoc UK cinema spending 1

UK Cinema Spending Habits and Intentions Revealed

British polling company YouGov has published a report that details the spending patterns and intentions of UK cinema goers. The findings reveal regional variations and an overall positive outlook, though cost is a factor in some people choosing not to frequent the cinema. YouGov’s Film and Cinema Ev…

Popcorn calorie count

Cinema Concessions Calorie Count Coming in 2015 – NAC Responds

When you go to see “Star Wars VII: the Force Awakens” at a Regal Cinema next year you will have the choice of watching it with a 960 calorie large tub of popcorn (with optional 260 calories “buttery” topping), a 500 calories 54 ounces soda, a 650 calories hot dog or perhaps a…

CineEurope 2014: Coca-Cola Seminar – Reasons to Believe

The single most important food and beverage (F & B) company for the exhibition industry hosts its seminar at CineEurope 2014 on how to reach and engage with consumers. I have seen their talks at Cannes Lions (where I was yesterday – hence why no first-day CineEurope coverage) and they real…

Westminster London cinemas hygiene scorcard

London Cinemas’ Food Hygiene Scorecard: Quite Good, but Room For Improvement

With cinema attendance plateauing or stagnant in most developed markets, exhibitors are turning to ways to extract more money from the patrons that still frequent cinemas. Concessions is the most obvious way, which is why the last decade has seen a proliferation of in-theatre cafes, bars, stand-alon…

Chinese and american cinema audiences

America’s Greatest Cinema Export to China Is Under Threat (Not Movies, Popcorn)

Could Chinese authorities be about restrict imports of the quintessential multiplex staple imported from the United States? No, we are not talking about movies or Hollywood; the greatest American export success to Chinese cinemas does not come from California but from the fields in Nebraska. Differe…

Vista Serves Up The Future of In-Seat Ordering

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=g9nZf-7gC5U[/youtube] I am always pleased when an email arrives from Murray Holdaway and/or Derek Forbes. They are, respectively, the CEO and President of North America for Vista, an entertainment software compa…

UK Cinemas Are High Profile Targets For Anti-Sugar Campaigns

Having looked at challenges facing United States exhibitors relating to carbonated sugar beverages (Cinema’s Dangerous Addiction to Sodas), it is now time to examine the situation in the United Kingdom. The issue has come to the forefront with an article in the Daily Mail’s This Is Money…

Cinema’s Dangerous Addiction to Sodas

The past couple of months have not only seen the 50th anniversary of the Beatles appearing on the Ed Sullivan Show and the premier of Stanley Kubrick’s nuclear satire Dr Strangelove: or, How I stopped Worrying And Learned to Love the Bomb. It is also 50 years since the landmark report Smoking…