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The organ stands centre stage in the Odeon Luxe, Leicester Square

DCM Upfronts: Cinema Offers Economic Edge to Advertisers

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO K…

Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

DCM Upfronts Showcase: How Cinema Can Help with Societal Loneliness

Shared Cultural Experiences: Cinema’s Role in Helping Societal Loneliness

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase again this year (3rd July) at the impressive Odeon Luxe Leicester Square in London. The event was attended by a full house of agencies and brand representatives who all took their seats for CEO Karen Stacey’s k…

DCM's Cinema Media Showcase was held at the Odeon Luxe Leicester Square cinema on 6th July 2023

DCM Launches ‘Start with Cinema’ at Cinema Media Showcase

Cinema, and its ability to connect with audiences like no other medium, was at the heart of DCM’s 2023 Cinema Media Showcase. In a packed auditorium at the Odeon Luxe Leicester Square, advertisers and agencies heard how the theatrical experience is unique in its ability to captivate a crowd, provide…

Why Cinema is Designed to Make a Lasting Impact

The Science Behind the Impact of Cinema

On 7th July, cinema advertising company Digital Cinema Media (DCM) hosted their UpFronts Showcase at the Odeon Luxe in London’s Leicester Square. The morning’s presentations focused around a theme of “cinema as attention leader” (not the official title) and a data presentation was given to support t…

Paper vs Digital Movie Posters

On Paper, The Future of Movie Posters Is Digital

Cinema has seen more changes than almost any other form of entertainment still in existence – and a shift from paper posters to digital displays is only one of the most recent. This change has been gradual, so much so moviegoers almost didn’t notice the swapping out of poster frames for LCD sc…

We Are Parable: Experience Over Everything

Their first-ever event at East London’s Stratford Picturehouse completely sold out in 2013. In 2017, directing legend Spike Lee collaborated on a central London event with them. In early 2020, they were recipients of a Lodestar award from Film London. And even now, half way through one of the most c…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Local PR

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. PR is one of the m…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…