This week, I was poring over the most recent results from our 2nd national survey wave, in as many months, about consumer sentiment pertaining to when audiences think they’ll return to the theatrical movie experience, post-Coronavirus. As the head of research…
The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it…
The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult,…
Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing. …
US cinema advertiser NCM presents its studio on Millennials and movies, showing a growing engagement in what is a social media and data-driven business….
With Pathe and Cinérive terminating their trial with Gokino.ch the concept of cinema-on-demand is struggling to take off in the age of social media commerce….
In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique…
This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. It was made more challenging by the fact that I was…
UK cinema chain Vue is set for a major re-vamping of its brand in an effort to “transform” the experience of attending the cinema. The exhibitor has appointed branding agency Joint and digital agency TH_NK to deliver the changes. The announcement…
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26 The proposed merger…