Advertising & Marketing Archives - Celluloid Junkie

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Why Cinema is Designed to Make a Lasting Impact

The Science Behind the Impact of Cinema

On 7th July, cinema advertising company Digital Cinema Media (DCM) hosted their UpFronts Showcase at the Odeon Luxe in London’s Leicester Square. The morning’s presentations focused around a theme of “cinema as attention leader” (not the official title) and a data presentation was given to support t…

Paper vs Digital Movie Posters

On Paper, The Future of Movie Posters Is Digital

Cinema has seen more changes than almost any other form of entertainment still in existence – and a shift from paper posters to digital displays is only one of the most recent. This change has been gradual, so much so moviegoers almost didn’t notice the swapping out of poster frames for LCD sc…

We Are Parable: Experience Over Everything

Their first-ever event at East London’s Stratford Picturehouse completely sold out in 2013. In 2017, directing legend Spike Lee collaborated on a central London event with them. In early 2020, they were recipients of a Lodestar award from Film London. And even now, half way through one of the most c…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Local PR

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. PR is one of the m…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…

Love (of Movie-Going) in the Time of the Coronavirus

This week, I was poring over the most recent results from our 2nd national survey wave, in as many months, about consumer sentiment pertaining to when audiences think they’ll return to the theatrical movie experience, post-Coronavirus. As the head of research for National CineMedia (NCM), the larges…

Kathryn Jacobs, Katy Loria, Cliff Marks, Stefan Kuhlow

Cinema Advertising Companies Step in to Help Re-Boot Cinema

The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it appears to be everything. Global spectators watch anxiously, curio…

How Patrons Are Supporting Cinemas Around the World

The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult, despite the few bright spots, such as the resurgence of socially-distancing friend…

Is it the Death of Cinime?

Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing.