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(From left) Host Aylin Kazi; TikTok creator Melo Nsuka; Jackie Meire, EU Head of Social at Amazon Prime Video, UK; and actress Runa Greiner, who participated in the EFM 2026 panel "From Community to Box Office: How Fandom on TikTok Drives Impact," held on Feb 13, 2026. (Photo: Winson, courtesy of EFM)

Social Media, Fandom and the Hard Question of Conversion

The question of whether social media buzz can actually drive potential audiences to cinemas is as pertinent as ever. As the first reactions for “The Odyssey” break, we reflect on panels that explored this topic at the European Film Market earlier this year… The news that Christophe…

Samsung - Spatial Signage

The Movie Poster Gets a Makeover: Samsung’s Spatial Signage Wants to Stop You in Your Tracks

Samsung is bringing glasses-free 3D display technology to the cinema lobby — and betting that immersive visuals could help exhibitors make the case for a more compelling night out. Walk past the right display at CinemaCon this April, and something might make you stop cold. It won’t be a traile…

Everyman Cinema and Emirates' World Class Cinema campaign 2

Pearl & Dean Partner Emirates with Everyman for a First-Class Experience

Some partnerships feel like a match made in advertising heaven. Certainly, that was the feeling when Catherine Ferguson, Head of Strategic Partnerships at Pearl & Dean, took a call last June with a chance to pair up Emirates and Everyman Cinema. Contacted by Emirates’ media agency Universal McCa…

The organ stands centre stage in the Odeon Luxe, Leicester Square

DCM Upfronts: Cinema Offers Economic Edge to Advertisers

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase at the flagship Odeon Luxe Leicester Square, London, playing to a full house of agencies and brand representatives. Brought forward from its usual July slot to 27th March, the event was hosted as usual by CEO K…

Cinema Programmatic Advertising

CJ Opinion: Will Cinema Advertising Share the Fate of Linear TV Advertising?

Pre-show advertising in cinemas is a key revenue driver that significantly contributes to operators’ bottom lines. As the cinema industry evolves — diversifying its offerings to meet changing audience expectations — cinema advertising must also adapt to stay relevant and competitive. Embracing…

How “Bridget Jones” Can Inspire Cinema Brand Partnerships for the Over 50s Audience

Love is truly eternal in the classic films etched in the minds of generations: Heathcliff pines for Cathy and Romeo and Juliet sigh and die together. But for everyone’s favourite anti-heroine Bridget Jones, everlasting love sadly seems perpetually out of reach. The trailer for the character’s fourth…

DCM Upfronts Showcase: How Cinema Can Help with Societal Loneliness

Shared Cultural Experiences: Cinema’s Role in Helping Societal Loneliness

Cinema advertising company, Digital Cinema Media (DCM), held its annual Upfronts showcase again this year (3rd July) at the impressive Odeon Luxe Leicester Square in London. The event was attended by a full house of agencies and brand representatives who all took their seats for CEO Karen Stacey’s k…

DCM's Cinema Media Showcase was held at the Odeon Luxe Leicester Square cinema on 6th July 2023

DCM Launches ‘Start with Cinema’ at Cinema Media Showcase

Cinema, and its ability to connect with audiences like no other medium, was at the heart of DCM’s 2023 Cinema Media Showcase. In a packed auditorium at the Odeon Luxe Leicester Square, advertisers and agencies heard how the theatrical experience is unique in its ability to captivate a crowd, provide…

Why Cinema is Designed to Make a Lasting Impact

The Science Behind the Impact of Cinema

On 7th July, cinema advertising company Digital Cinema Media (DCM) hosted their UpFronts Showcase at the Odeon Luxe in London’s Leicester Square. The morning’s presentations focused around a theme of “cinema as attention leader” (not the official title) and a data presentation was given to support t…

Paper vs Digital Movie Posters

On Paper, The Future of Movie Posters Is Digital

Cinema has seen more changes than almost any other form of entertainment still in existence – and a shift from paper posters to digital displays is only one of the most recent. This change has been gradual, so much so moviegoers almost didn’t notice the swapping out of poster frames for LCD sc…