Love (of Movie-Going) in the Time of the Coronavirus

This week, I was poring over the most recent results from our 2nd national survey wave, in as many months, about consumer sentiment pertaining to when audiences think they’ll return to the theatrical movie experience, post-Coronavirus. As the head of research…

Cinema Advertising Companies Step in to Help Re-Boot Cinema

The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it…

How Patrons Are Supporting Cinemas Around the World

The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult,…

Is it the Death of Cinime?

Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing. …

UK’s Vue Cinemas Set to Re-Vamp Brand

UK cinema chain Vue is set for a major re-vamping of its brand in an effort to “transform” the experience of attending the cinema. The exhibitor has appointed branding agency Joint and digital agency TH_NK to deliver the changes. The announcement…

NCM-Screenvision Call Off Merger – Winners and Losers

Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26 The proposed merger…

Send this to a friend