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NCM-DoJ-Screenvision

NCM-Screenvision Call Off Merger – Winners and Losers

Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. – Sun Tzu, The Art of War, I-26 The proposed merger between US cinema advertising majors National CineMedia (NCM) and Screenvi…

Red Carpet Communication

Cinemaxx and CineStar Launch German Cinema Marketing JV

Details have been announced about Germany’s new cinema marketing venture, formed as a JV by Cinemaxx and CineStar, aimed at corporate and advertising clients. Red Carpet Cinema Communication GmbH & Co. KG. will target German B2B clients in an effort to enhance the position of cinema for co…

AMC Big Hero 6 Pin Giveaway

AMC Scores Promotional Hat Trick With “Big Hero 6” Giveaway

I awoke on Monday morning to a notification on my iPhone related to “Big Hero 6“. The latest animated release from Walt Disney Pictures had just topped the box office in North America during its debut weekend, fending off Warner Bros. “Interstellar” by taking in over USD $56…

NCM DoJ Screenvision

US Department of Justice Seeks to Block NCM-Screenvision Merger

The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and Screenvision LLC. NCM admitted to being both “disappointed” and “surprised” b…

CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and profitably?’

The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience.

Future of Cinema Advertising on Show at SAWA Cannes Lions 2014

[youtube]https://www.youtube.com/watch?v=NiqiBilgvOM[/youtube] The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as Ci…

Volkswagen Public Service Ad Makes Impact In Cinemas

[youtube width=”560” height=”315”]http://www.youtube.com/watch?v=JHixeIr_6BM[/youtube] Please Note: To experience the full intent of the advertisement being discussed, it is advised to watch the spot, embedded above, before reading this post. These days for an advertising campaign to be considered a…

NCM Monster Media

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus o…

Cinema Advertising Goes Back to the Future at Cannes Lions 2014

The Screen Advertising World Association (SAWA) has announced the theme for this year’s much anticipated session at the Cannes Lions Festival of Creativity, held 15-21 June in Cannes. The Back to the Future focus is a recognition of the milestone that in the second film of the BTTF trilogy Mar…

Shark eating shark eating shark

NCM’s Acquisition of Screenvision Is Hard To Fathom

To say the announcement of National CineMedia’s acquisition of arch-rival Screenvision stunned the cinema industry would be an understatement, even though the deal had been anticipated for some time. Within the cozy confines of the cinema advertising industry this outranks deals like Dolby b…