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Why November, Mr Bond?

When James Bond moves, everyone pays attention. As arguably the best known film franchise of all time, with a combined unadjusted gross of nearly $7 billion, James Bond has set the pace for earnings, consistency and remaining an event that few long-term franchises can match. When three studios…

The Return of the 52 Week Movie Business

The Return of the 52 Week Movie Business

Much like a Beach Boys song from the 1960s, North American distribution has been focused far too long on the spoils of summer, jamming tentpole after tentpole into the four-month long summer season. I’m sure there’s a musical analogy for their concentration on November and December as well but I can…

Second-Guessing The 2020 Box Office Doomsayers

Second-Guessing The 2020 Box Office Doomsayers

It’s feast or famine when prognosticators look at box office prospects. In 2019, everyone saw a calendar year bursting with sure-fire billion dollar grosses like “Avengers: EndGame,” “Frozen II,” “Star Wars: The Rise Of Skywalker” and “Toy Story 4.” They all but guaranteed movies would set an all-ti…

Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

How Women Will Decide Hollywood’s Fate This Summer

As I sit here writing this column on April 15th Cannon Mountain in New Hampshire currently has 66 trails open for skiing. What in the world does this fact have to do with a summer movie boxoffice column? Excellent question. I bring this up because, despite what skiers in the Granite State or basebal…

2018 Summer Movie Preview

It’s that time of year again. Time to take a look at what Hollywood has to offer moviegoers this summer movie season in our Celluloid Junkie 2018 Summer Movie Preview. But first a few notes. Despite what the calendar indicates, summer this year starts officially on April 27 with “Infinity War…

All the Money In The World Posters

Sony Wastes No Time In Re-Marketing “All The Money In The World” After Ditching Kevin Spacey

On November 8th filmmaker Ridley Scott announced he had chosen to replace Kevin Spacey in his next film “All the Money in the World” with the 87-year-old Christopher Plummer, the actor he had always wanted to cast in the role of billionaire J. Paul Getty. This came after multiple accusations against…

The Star Justice League Wonder posters

“Ragnarok” N’ Roll. “Thor” Hammers Home 2nd Weekend $56 Mil Win. Now a Certain Justice League Awaits. This Weekend at the Boxoffice.

Daddypalooza holds off Poirot’s little grey cells to grab the place position with $30 million. First off, thanks for Patrick and Sperling for their help with the column last week while I was off in the wilds of the San Bernadino Mountains. Also, thank you to all the veterans on both sides of the Atl…

Star Wars: The Last Jedi

Why Disney Can Demand 65% of Box Office for “Star Wars: The Last Jedi”

Just when North American cinema operators looked forward to having blockbuster films like “Thor: Ragnarok” and “Star Wars: The Last Jedi” come along and boost a box office that has sagged in the second half of 2017, along comes Disney to squash any such dreams. Make no mistake, it’s not that these f…

“It” Blitzes Competition With $60 Million Second Stanza While JLaw’s “mother!” Flunks Out. Now Can “It” Threepeat? This Weekend at the Boxoffice.

To quote the great Peter Noone, second verse same as the first. WB/NL’s “It” easily romped to the top of the boxoffice again this weekend, scoring a massive USD $60 million in ticket sales in North America alone, propelling it to $218 million overall here in the States, which by the way makes it the…