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Movie-Hopping – The Lesser Discussed Form of Film Piracy

Film piracy or ‘movie theft’ is a well covered subject in exhibition industry circles. The fight is against people recoding films on video cameras in cinemas and uploading them to the internet or selling them on discs is one that unites multiplex operators, film studios, trade bodies lik…

Klip Collective’s Projection Mapping Impresses Sundance Film Festival Audiences

[vimeo]http://vimeo.com/84063773[/vimeo] Before every film screened at the Sundance Film Festival, presently taking place in Park City, Utah, a pre-roll trailer is shown. This has been going for as long as anyone can remember. The trailers, often referred to as “festival bumpers”, are cr…

MPAA Agent Bob Hope Detains Man For Wearing Google Glass in Ohio Cinema

It was only two weeks ago that we predicted the day would come when people would be wearing Google Glass in cinemas and be able to record an entire movie. That future has already arrived sooner than we expected. Over the weekend of January 18th an un-named man went to see “Jack Ryan: Shadow Re…

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India’s New Censor Board CEO Faces Industry Revolt

The role of a censor/certifier is not an easy one in any country. It is a tightrope walk between filmmakers and demanding audiences seeking freedom of artistic expression and right to view age-appropriate content on one hand, and concerned parents and moral guardians on the other worried about the i…

35mm Film Platter

Paramount Reportedly Stops Delivery of Film Prints

Well, it may finally have happened. Everyone working in any capacity of the motion picture industry knew the day would come when Hollywood studios would stop distributing their releases on 35-millimeter film prints. If Saturday’s story in the Los Angeles Times is to be believed, that day may f…

Does Re-Releasing Oscar Nominees in Cinemas Work?

The nominations for the 86th Academy Awards (Oscars, to you and me) have been announced, insta-shared, tweeted, analysed, commented and blogged. The front runners that were all released in the fall will not be out on DVD or Blu-ray for at least a month: Gravity (25 February), 12 Years a Slave (4 Mar…

Hollywood Box Office In China

Why China’s Box Office Growth Is Bad News For Hollywood

Spectacular figures showing a 27% year-over-year growth of the 2013 box office in China (PRC) hide several far more troubling numbers for Hollywood studios trying to maintain a hold on the world’s second biggest cinema market. Even before official box office data was confirmed by last year’s merged…

China, Japan and South Korea

Homegrown Movies Help Asian Box Office Surge To Record Levels

I wonder if senior management at the big three Detroit automakers during the late 1970s and early 1980s experienced the same sense of pending anxiety that many Hollywood studio executives must presently feel. You see, as the media and certain members of the industry spent this past summer lamenting…

Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake

[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…

Regal Cloudy With A Chance of Meatballs Download Promotion

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’r…