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Star Wars Force Awakens Teaser Release

Regal Cinemas Causes A Disturbance In The Force

A few days ago you may have felt a great disturbance in the force, as if millions of PR managers suddenly cried out in terror, and a theatre chain was suddenly silenced. Translation: Regal Cinemas learned the hard (and often harmless) lesson so many online retailers have already experienced on count…

New MPAA and NATO Wearables Policy Is As Much About Social Norms As It Is About Piracy

In his classic 1835 treatise on American society, Democracy In America, french historian Alexis de Tocqueville wrote “Laws are always unstable unless they are founded on the manners of a nation; and manners are the only durable and resisting power in a people.” This passage sprang to min…

Marvel Plays It Smart After “Avengers” Trailer Leak

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=tmeOjFno6Do[/youtube] When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respon…

France 4 Euro scheme

Zut Alors! France Discovers Secret to Reversing Cinema Decline

While the US grapple with a poor summer box office (BO) most of western Europe seems to have accepted that as a mature cinema market, its countries will see stasis or gradual stagnation only interrupted by the occasional outsize local hit (Italy last year, Ireland this summer). German epitomises thi…

Expendables 3

When Reporting On Piracy Becomes Ethically Irresponsible, If Not Illegal

I have been waiting for this day for what feels like an eternity. Today, August 15th 2014 is the day “The Expendables 3” hits movie theatres worldwide. No, I have not been waiting two years since the “The Expendables 2” was released and earned more than USD $300 million in wo…

Cinema Audiences Getting Older, German Study Finds

The German Federal Film Board (FFA – Filmförderungsanstalt) has published its annual reports on cinema attendance and Top 75 films for Germany in 2013. Noting successes for German titles last year, the two reports also record a significant decline in cinema attendance by young people but also…

“Gravity” Takes Off At 15th Annual Golden Trailer Awards

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=C4pcg7bXgmU[/youtube] In an industry that loves to award itself with never-ending accolades it should come as no surprise that there is a trophy for those who produce the trailers used to market new releases. Ev…

Eva Green Sin City Poster

“Sin City” Poster Too Graphic For MPAA’s Advertising Administration

Every so often an incident occurs that serves to remind us just how many tasks need to be completed in the workflow leading up to the release of a motion picture. Tasks such as running your marketing material past the proper trade groups for approval. Yesterday I took note that my never-ending Twitt…

European Cinema Statistics 2013

Local Films to Blame for Decline in European Box Office in 2013

The European Audiovisual Observatory (EAO) has released its statistics on European cinema admissions in 2013 ahead of the Cannes Film Festival and they make for grim reading. We have already written about the preliminary figures (Europe’s Cinema Attendance Decline is Greatly Exaggerated), so we will…

My Old Classmate Poster

Enlight Pictures Casts A Wide Net To Promote “My Old Classmate”

If you were to look at the worldwide box office for this past weekend – and given how “international” receipts account for a majority of a film’s gross, why would you look at anything else – in the number five spot you’d find a release titled “My Old Classmate” which earned U…