CJ Cinema News Digest – Tuesday 20 December 2016

Pay-it-forward cinema; Reading offer increased to $436m; Bollywood back in Pakistani cinemas; French cinema attendance up; EuropaCorp multiplex sale completed; Majestic cinema sold; CGV goes VR; cheap Indian booking app; one-take live event cinema; “Late Shift” interactive cinema; Vue recliners reviewed; Cineworld audiences love 4DX; juvenile delinquents run riot in Kinepolis; 2016 trailer mashup. …

China Cinema Digest – Thursday 11 June 2015

Are box office figures being falsely over-reported to attract audience interest? Sina Entertainment is quite explicit about what the issue is: As of the end of May, China has nearly 17 billion yuan takings at the box office. Such results…

Discovering How The ECA Uses Trailers To Promote Event Cinema

Rather than simply being a service that continuously clogs your inbox with email updates, it turns out LinkedIn, the popular social network, can be rather useful for discovering certain bits of industry information. Take, for example, a recent discussion on…

Daily Cinema Digest – Thursday 18 December 2014

“The Interview” may have been pulled from cinemas, but that won’t stop this freedom-loving Texan cinema chain from showing a Hollywood film making fun of North Korea’s leaders. The Alamo Drafthouse in Texas was one independent cinema willing to brave…

Regal Cinemas Causes A Disturbance In The Force

A few days ago you may have felt a great disturbance in the force, as if millions of PR managers suddenly cried out in terror, and a theatre chain was suddenly silenced. Translation: Regal Cinemas learned the hard (and often…

Daily Cinema Digest – Saturday 22 November 2014

A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics…

Marvel Plays It Smart After “Avengers” Trailer Leak

When Marvel Entertainment learned the teaser trailer for their highly anticipated super hero movie “Avengers: Age of Ultron” had leaked online they had a number of options in how to respond and ultimately did so in an exemplary manner. With…

Daily Cinema Digest – Friday 7 November 2014

Terminator is not the only robot you are likely to encounter in multiplexes in the future, with Belgian cinema advertiser Brightish being the first in the world to launch a cinema robot. Apparently it is much friendlier than the Terminator…

“Gravity” Takes Off At 15th Annual Golden Trailer Awards

In an industry that loves to award itself with never-ending accolades it should come as no surprise that there is a trophy for those who produce the trailers used to market new releases. Even more so because we’ve previously written…

Send this to friend