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Cineworld Telford

Daily Cinema Digest – Monday 25 August 2014

First Cineworld got in trouble with some vocal customers for introducing allocated seating. Now marketers are complaining that the cinema is keeping house lights on during the running of the adverts. Darren Hayday, marketing consultant at Competitive Edge Marketing and former “loyal customer of Cine…

China cine ad

Daily Cinema Digest – Friday 22 August 2014

Cinema advertising is experiencing major growth in China, with a 33% year-on-year increase even as the spot-per-screen-per-play cost has fallen from 16 yuan [USD $2.60] in 2011 to 12 yuan [USD $1.95] this year. As so often we are indebted to EntGroup for this data and analysis. Due to the favorable…

Future of Cinema Advertising on Show at SAWA Cannes Lions 2014

[youtube]https://www.youtube.com/watch?v=NiqiBilgvOM[/youtube] The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as Ci…

Big Cinemas

Daily Cinema Digest – Friday 11 July 2014

India – After the surprise merger of its RMW film services division with Prime Focus, Reliance ADAG looks set to sell off its Big Cinemas operation. Good analysis as always from Variety’s Patrick Frater. The company is in advanced negotiations to sell its Big Cinemas circuit to an uniden…

Volkswagen Public Service Ad Makes Impact In Cinemas

[youtube width=”560” height=”315”]http://www.youtube.com/watch?v=JHixeIr_6BM[/youtube] Please Note: To experience the full intent of the advertisement being discussed, it is advised to watch the spot, embedded above, before reading this post. These days for an advertising campaign to be considered a…

NCM Monster Media

NCM Surrenders Lobby Ad Selling to Focus on Big Screen

Cinema advertising major National CineMedia has together with Cinema Scene entered a joint-selling agreement with Adspace Networks for a major digital place-based network that will dominate movie theater lobbies in the United States. The move will create economies of scale and free up NCM to focus o…

Rusalka Dvorak Met Opera

Daily Cinema Digest – Monday 9 June 2014

Event cinema is used to trade accusation between New York’s Metropolitan opera and London’s Royal Opera House, with the former arguing that it is simply cannibalizing existing audiences, while ROH takes a more constructive view. It is a somewhat unedifying spat, rooted in the Met’s…

children in cinema

Daily Cinema Digest – Friday 6 June 2014

“Everybody talks about the weather, but nobody does anything about it,” Mark Twain once said. Is the same true for declining cinema youth attendance? Not in France, which is making sure that the next generation values and keeps the ‘7th Art’ alive in cinemas. To overcome this…

Flick restaurant Belfast

Daily Cinema Digest – Wednesday 28 May 2014

UK – An alleged case of E-Coli in a restaurant owned by a Belfast-based cinema. The list of charges is pretty disturbing and disgusting. Read it for yourself. As more and more cinemas focus on premium F&B options, food safety and handling will only become more critical. Belfast City Counci…

Personal Tailer

Daily Cinema Digest – Monday 19 May 2014

[youtube]http://youtu.be/VJWJMh1PmR4[/youtube] Could glasses-free stereoscopic 3D soon be a reality in cinemas? A research paper on ‘A Compressive Light Field Projection System’ from MIT seems to suggest so. Fascinating work if you can get your head around the science behind the screen,…