Is it the Death of Cinime?
Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing. …
Cinemaxx and CineStar Launch German Cinema Marketing JV
Details have been announced about Germany’s new cinema marketing venture, formed as a JV by Cinemaxx and CineStar, aimed at corporate and advertising clients. Red Carpet Cinema Communication GmbH & Co. KG. will target German B2B clients in an effort to…
Daily Cinema Digest – Monday 24 November 2014
Imax plans to double its presence in the Gulf region over the next three years, the company’s CEO has revealed. Imax Corporation, the entertainment technology company known for its network of giant cinema screens, is planning to invest between $10…
China Cinema Digest – Friday 21 November 2014
“Interstellar” had a good week at the Chinese box office, boosted by Imax showings and holding off competition from both domestic comedies and Madagascar penguins. Interstellar took $42.33 million in its first five days in China, dominating a week in…
US Department of Justice Seeks to Block NCM-Screenvision Merger
The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and Screenvision LLC. NCM admitted to being both “disappointed”…
CJ@IBC ‘Big Screen and Second Screen – can they coexist peacefully and profitably?’
The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience….
Daily Cinema Digest – Wednesday 3 September 2014
The Hollywood Reporter has a special issue looking at ‘The Future of Film‘, which to a large extent is also about the future of cinema. Lots of rich pickings, including Carolyn Giardina looking at Barco’s three-screen Escape and what lies…
Daily Cinema Digest – Monday 25 August 2014
First Cineworld got in trouble with some vocal customers for introducing allocated seating. Now marketers are complaining that the cinema is keeping house lights on during the running of the adverts. Darren Hayday, marketing consultant at Competitive Edge Marketing and…
Daily Cinema Digest – Friday 22 August 2014
Cinema advertising is experiencing major growth in China, with a 33% year-on-year increase even as the spot-per-screen-per-play cost has fallen from 16 yuan [USD $2.60] in 2011 to 12 yuan [USD $1.95] this year. As so often we are indebted…
Future of Cinema Advertising on Show at SAWA Cannes Lions 2014
The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as CineEurope kicked off the…