
Is it the Death of Cinime?
Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing. …
Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing. …
Details have been announced about Germany’s new cinema marketing venture, formed as a JV by Cinemaxx and CineStar, aimed at corporate and advertising clients. Red Carpet Cinema Communication GmbH & Co. KG. will target German B2B clients in an effort to…
Imax plans to double its presence in the Gulf region over the next three years, the company’s CEO has revealed. Imax Corporation, the entertainment technology company known for its network of giant cinema screens, is planning to invest between $10…
“Interstellar” had a good week at the Chinese box office, boosted by Imax showings and holding off competition from both domestic comedies and Madagascar penguins. Interstellar took $42.33 million in its first five days in China, dominating a week in…
The United States Department of Justice (DoJ) has filed a lawsuit with the aim of blocking the proposed USD $375 million merger between US cinema advertising majors National CineMedia Inc. (NCM) and Screenvision LLC. NCM admitted to being both “disappointed”…
The use of smartphones in cinemas is often reviled, but these experts and practitioners show how it can be enjoyable and profitable as part of the IBC Big Screen Experience….
The Hollywood Reporter has a special issue looking at ‘The Future of Film‘, which to a large extent is also about the future of cinema. Lots of rich pickings, including Carolyn Giardina looking at Barco’s three-screen Escape and what lies…
First Cineworld got in trouble with some vocal customers for introducing allocated seating. Now marketers are complaining that the cinema is keeping house lights on during the running of the adverts. Darren Hayday, marketing consultant at Competitive Edge Marketing and…
Cinema advertising is experiencing major growth in China, with a 33% year-on-year increase even as the spot-per-screen-per-play cost has fallen from 16 yuan [USD $2.60] in 2011 to 12 yuan [USD $1.95] this year. As so often we are indebted…
The Screen Advertising World Association (SAWA) held its annual showcase of Cinema Advertising innovation at the Cannes Lions Festival of Creativity 2014 on Monday 16 June. For those of you unable to attend (perhaps understandably, as CineEurope kicked off the…