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Cinema Advertising Goes Back to the Future at Cannes Lions 2014

The Screen Advertising World Association (SAWA) has announced the theme for this year’s much anticipated session at the Cannes Lions Festival of Creativity, held 15-21 June in Cannes. The Back to the Future focus is a recognition of the milestone that in the second film of the BTTF trilogy Mar…

Astor Film Lounge

Daily Cinema Digest – Monday 5 May 2014

We don’t normally start with a non-English article (though Google/Chrome will easily translate it for you). But this is a good overview of how German exhibition is dealing with a contracting demand: 20 million fewer cinemas goers went to see a film in 2013 compared to 2003 and some 200 net cin…

Cinetopia Vancouver

Daily Cinema Digest – Tuesday 29 April 2014

Canada: With shopping malls falling out of favour with US consumers, an interesting example from Canada Washington state of how to successfully convert underutilized shopping real estate to a successful multiplex. For example, in 2012, mall officials replaced a two-story Mervyn’s department st…

ABC Brussels cinema

Daily Cinema Digest – Tuesday 22 April 2014 (post-Easter Bumper Issue)

Belgium: Save the Brussels ABC! One of the last 35mm adult film cinemas in the world closed last year when the ABC in Brussels shut its doors. There is now a campaign to save it and turn it into an art-house cinema with exotic flare. You can donate by PayPal. The campaign is 47% towards itsRead Mo…

Dreamloungers

Daily Cinema Digest – Friday 4 April 2014

We have written a lot about the cinemas in Fargo, North Dakota in the Daily before (here, here, here and here), but it is an interesting microcosm of the evolution that the US exhibition industry as a whole is going through. This article highlight changes that three of Marcus Theatres’ Fargo p…

Muppets most wanted

Daily Cinema Digest – Tuesday 1 April 2014

[youtube]http://www.youtube.com/watch?v=-dWQS8OCPUo[/youtube] Celluloid Junkie can exclusively reveal that Christie Digital is planning to counter Barco’s tri-screen ‘Escape’ system, launched at CinemaCon, by resurrecting the ‘Polyvision‘ triptych format invented in the…

Daily Cinema Digest – Thursday 13 March 2014

India is an amazing country, not only does it produce more films than Hollywood but it has the world’s most thriving cinema culture. A staggering 75 per cent of Indian films’ lifetime earnings come from domestic cinema distribution. The equivalent figure for Hollywood is less than one fi…

Ireland’s Cinema Advertiser Shows the Way With Re-Branding and Focus on Youth

Ireland’s cinema advertiser Carlton Screen Advertising is rebranding as Wide Eye Media. More importantly, the company is determined to focus strongly on the youth segment of cinema goers, highlighting the need and challenge for cinemas and advertisers in most exhibition markets in the develope…

Daily Cinema Roundup – Wednesday 6 May

– Irish cinema advertisisers want to point out that you can’t fast forward through a cinema ad, the way you can with your PVR/DVR at home. From Ireland’s Independent.ie “The FAME research also debunks the widely-held myth about cinema advertising being only relevant to youth…

Daily Cinema Roundup – Sat 18th April

[youtube]http://www.youtube.com/watch?v=435sv587Gcg[/youtube] – Cinemas in the UK are anticipating a bumper box office this summer and the Film Distributors Association has put together a trailer (see above) and website for SummerOfCinema, reports the BBC; – UK actors Meera Syal and Tony…