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For Your iConsideration

For Your iConsideration (UPDATE): the Nominees

With the nominations announced for the BAFTA awards, it is worth re-visiting the issue of DVD and on-line screeners to analyse what if any impact they had on the films that made the shortlist. The usual caveat applies that BAFTA members watch and vote on films, documentaries, foreign language films…

Six Lessons for Cinemas From This Year’s CES

Celluloid Junkie has not ventured to Las Vegas for this year’s Consumer Electronic Show. Like the Hajj it is a pilgrimage that every technology pundit should undertake at least once in their life time, but once is also enough. We did, however, monitor it remotely and read up on all the news, develop…

Oscar Recognition For Film Lab Technicians – Every Single One of Them

The Academy of Motion Picture Arts and Sciences or AMPAS (Oscar academy) has just announced this year’s 19 scientific and technical achievement awards, who unlike the Best Film, Best Actor, etc are named and honoured prior to Oscar night, mainly to allow for more telecast time for the Angelina…
Hollywood Box Office In China

Why China’s Box Office Growth Is Bad News For Hollywood

Spectacular figures showing a 27% year-over-year growth of the 2013 box office in China (PRC) hide several far more troubling numbers for Hollywood studios trying to maintain a hold on the world’s second biggest cinema market. Even before official box office data was confirmed by last year’s merged…

In Memoriam, Sir Run Run Shaw, 1907-2014

Inside Llewyn Davis New York Times Ad

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now. However, most attempts at building a…
For Your Consideration Ads

Hollywood Trade Publications Aren’t Just For Christmas – Are They?

Q: What do ski resorts, turkey farms, Christmas tree markets and Hollywood trade publications have in common? A: They are all largely seasonal industries. Ski resorts don’t have much business in the snow-free summer months, just as there only seems to be demand for turkeys and Christmas trees…
Rooftop Films Kickstarter Campaign

Kickstarter Helps Rooftop Films Fund Popular Summer Screening Series

As 2013 draws to a close, so too does another successful Kickstarter campaign in support of Rooftop Films. The New York based organization is a 501(c)(3) non-profit who for the past 17 years has been screening independent films in a range of outdoor locations throughout the city, often on rooftops.…
For Your iConsideration

For Your iConsideration: Internet Streaming Overtakes DVD Distribution For Awards Screeners

For the first time ever, Internet platforms have overtaken DVDs for distributing the largest number of “awards screeners” to industry professionals voting for year-end accolades. This post gives a breakdown analysis of the various streaming and download formats, with iTunes and Vimeo battling for th…
'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…
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