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AMC Theatres Expands Content Marketing Efforts With “Versus”

[youtube width=”560″ height=”315″]http://youtu.be/oyEup3gG53E[/youtube] AMC Theatres is taking a page out of the latest marketing play books with its new online series “Versus”. The first episode was posted to their website, via YouTube, on Tuesday, January 28th.…

How Cinema Dining Conquered the World (And Soon New York Too)

When Jeffrey Katzenberg is quoted as saying, “I am one hundred percent sure that these theaters are the future of movie-going,” you assume that he is talking about 3D, maybe with HFR and Immersive Audio. But in the case of this article in WSJ he is talking about another phenomenon that has gro…
Cineworld Logo

Cineworld’s Me-Too Eastern Expansion Comes At A Price

UK’s publicly listed exhibitor Cineworld is expanding into Central Europe through £503 cash and equity deal for Warsaw-listed Cinema City International (CCI), which will make it the second largest chain in Europe after Odeon UCI. The deal signals a strategic shift for Cineworld after a small domesti…
Rooftop Films Kickstarter Campaign

Kickstarter Helps Rooftop Films Fund Popular Summer Screening Series

As 2013 draws to a close, so too does another successful Kickstarter campaign in support of Rooftop Films. The New York based organization is a 501(c)(3) non-profit who for the past 17 years has been screening independent films in a range of outdoor locations throughout the city, often on rooftops.…
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