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ECA conference

Event Cinema Announces 2nd Annual Conference

The Event Cinema Association has revealed details about its second annual London-based one-day conference, taking place on 16th of October at the Genesis Cinema in London’s East End. The announcement comes on the back of a strong year for the burgeoning field of what’s previously been kn…

Howard Kiedaisch

Howard Kiedaisch Departs Arts Alliance On His Own Terms

Late last night (or early this morning) before finally closing my laptop and logging off, I sent Howard Kiedaisch a hasty email to see if he wanted to have a quick conversation to catch up before CineEurope. When I had spoken with the CEO of Arts Alliance Media at the end of May he hadRead More

Sicilian Vespers ROH

Opera Screenings Do Not Drive Actual Opera Attendance, Study Finds

A UK study just released has found that screening opera in cinemas is not boosting the interest to attend performances in actual opera venues. The research would seem to provide ammunition to those who claim that event cinema screenings of Met and Royal Opera House productions is cannibalizing audie…

“Shatner’s World” Takes Multi-Channel Approach To Marketing Alternative Content

Earlier today while posting a link to to Twitter promoting our piece on Nikki Rocco’s retirement from Universal Pictures, I spotted a tweet from Regal Cinemas in my timeline that provides a great example of alternative content marketing. Specifically, it provides an illustration of how event m…

NCPA Turandot

China Embraces Event Cinema With ‘Turandot’ and 3D ‘Farewell My Concubine’ (CJ EXCLUSIVE)

China’s two major opera houses are joining the ranks of distinguished institutions like the Met Opera and the Royal Opera House with the first recordings and screenings of their operas. Beijing’s National Centre for the Performing Arts (NCPA) recording of Puccini’s Turandot opened…

John Rubey

Fathom Events New CEO John Rubey Provides Both Experience and Leadership

When National CineMedia (NCM) spun off its alternative content division, NCM Fathom Events, into a completely separate business entity at the end of 2013, it did not identify a chief executive officer for the newly formed company. Kurt Hall, the chairman and CEO of NCM, stayed with the cinema advert…

Royal Opera House’s Cinema Audience to Overtake Covent Garden’s

UK’s Royal Opera House (ROH) has announced its programme for the 2014/15 Season and with it the astonishing revelation that it expects its cinema audience numbers to overtake those watching it in person at its Covent Garden home this season. Despite ROH selling out 96% of all tickets to its Co…

How the British Museum’s ‘Vikings Live’ Is Set To Storm Event Cinema – An Interview With More2Screen

Den of Geeks recently posted an article titled ‘Why is cinema so obsessed with Vikings?‘ It listed everything from Kirk Douglas eponymous 1958 widescreen epic, to the recent Marvel/Disney films featuring Thor. But while mentioning upcoming titles The Berserkers and Vikingdom, it overlook…

We Need To Talk About Event Cinema Piracy

It is a measure of the success of event cinema that it is fast becoming a victim of internet piracy, a trend that is only like to get worse, for one very simple reason. With the NT Live screenings proving particularly popular for pirates, it is a challenge that the industry will have to dealRead Mor…

Event Cinema (and its Association) Comes of Age – an Interview with Melissa Keeping

Event cinema came of age in 2013. It is difficult to pin-point one particular big screen event as the defining turning point, though not for lack of spectacular choice: there was Dame Helen Mirren’s blockbuster turn as the Queen in The Audience, as part of the NT Live season, in June; the same…