Movio Tracks Blockbuster Audience Evolution Patterns
Movio's white paper looks at the evolution of cinema audiences over a blockbusters opening weekend and week, yielding surprising insights.
Are Movies Getting Longer?
Are movies getting longer? Stephen Follows crunches the numbers and analyses which genres, what directors and whether films are really do stretch on forever.
How Regal Cinemas Created the Ultimate Ticket for “Spectre”
In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique and original ideas. That isn’t necessarily accurate, a…
‘Minions’ LA Times Promotion Stirs Up (Planned?) Controversy
While “Minions” may not commence their invasion of the North American box office until tomorrow (July 10th), you’d have to be living a fairly hermetic life to be completely unaware of the latest animated release from Universal Pictures. The film’s marketing blitz has seen its…
A Little Teaser For “Ant-Man” Is A Big Win For Marvel
[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=KQjhJf1R4k4[/youtube] Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avenger…
Answering A Few Hypothetical Questions About the “Interstellar” Unlimited Ticket
Two weeks ago AMC Theatres and Paramount Pictures announced they’d be teaming up to provide members of the cinema chain’s loyalty program, AMC Stubs, an opportunity to see “Interstellar” as many times as they’d like. The Interstellar Unlimited Ticket, as the offering ha…
Viral Video Marketing Campaign Builds Awareness For “Carrie” Remake
[youtube width=”580″ height=”435″]http://www.youtube.com/watch?v=VlOxlSOr3_M[/youtube] One movie marketing trend that has proven most effective over the past several years is the use of viral videos. These short videos are crafted to promote and build awareness of a specific…