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The “From Film to Audience: Lessons from Two Years of Eurimages Marketing Support” panel at the Venice Production Bridge tackled the thorny issue of how difficult it can be to start film marketing early. (Photo: Davide Abbatescianni)

Cinema’s Creator Problem Is No Longer Just About Marketing

For years, the film industry’s relationship with online creators followed a fairly predictable model: invite them to premieres, provide access to talent and hope their followers notice the movie. At the Venice Production Bridge (3-9 September), producers, platforms, creators and Italian film institu…

2019 SMPTE Tech Conference - ISS Astronaut Interview

SMPTE 2019 Tech Conference Was Out of This World

In case you haven’t been to a SMPTE Technical Conference, don’t expect a CinemaCon-style large central trade show dispensing various new flavors of soft drinks with this years hip version of molded sugar treats. There aren’t even presentations of laser light engine projectors, each…

Brice 3 YouTube Screen Shot

French Comedy “Brice 3” Leaked and Streaming on YouTube

The headline of this post was written to attract the attention not only of our readers, but also those who might stumble across it through a search engine while seeking out a pirated version of the recent French release, “Brice 3”. That is exactly what the film’s Academy Award winning star and co-wr…

ECA Member Card - 2012 Trailer

Discovering How The ECA Uses Trailers To Promote Event Cinema

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=acVQV44qRNM[/youtube] Rather than simply being a service that continuously clogs your inbox with email updates, it turns out LinkedIn, the popular social network, can be rather useful for discovering certain bi…

A Little Teaser For “Ant-Man” Is A Big Win For Marvel

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=KQjhJf1R4k4[/youtube] Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avenger…

YouTube Now Supports High Frame Rate Playback (Sort Of)

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=5L562H8a2Fs[/youtube] Back in 2010, as debate raged over whether 4K was really necessary in movie theatres (it depends) and if consumers would ever adopt 4K television sets (they’re starting to), YouTube…

Vista Serves Up The Future of In-Seat Ordering

[youtube width=”560″ height=”315″]http://www.youtube.com/watch?v=g9nZf-7gC5U[/youtube] I am always pleased when an email arrives from Murray Holdaway and/or Derek Forbes. They are, respectively, the CEO and President of North America for Vista, an entertainment software compa…

AMC Theatres Expands Content Marketing Efforts With “Versus”

[youtube width=”560″ height=”315″]http://youtu.be/oyEup3gG53E[/youtube] AMC Theatres is taking a page out of the latest marketing play books with its new online series “Versus”. The first episode was posted to their website, via YouTube, on Tuesday, January 28th.…

For Your iConsideration

For Your iConsideration: Internet Streaming Overtakes DVD Distribution For Awards Screeners

For the first time ever, Internet platforms have overtaken DVDs for distributing the largest number of “awards screeners” to industry professionals voting for year-end accolades. This post gives a breakdown analysis of the various streaming and download formats, with iTunes and Vimeo battling for th…

'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…