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(From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

For years, movie theatre operators have been told they need to sell the experience, not just the movie. At CinéShow 2026 in Dallas, Texas, that advice took on a considerably more granular meaning: exhibitors are increasingly having to sell the individual auditorium. That was one of the more interest…
(From Left) Elizabeth Frank of RealD, Serge Plasch from Barco, Robert Carrady of Caribbean Cinemas, Rolando Rodriguez from Lumma, Gonzalo Lopez of Multicines Ecuador, Daniel Loria of Boxoffice Pro participate in the Industry Investment panel at CineLATAM in Coral Gables, Florida on September 16, 2025

Premium Formats and Smart CapEx Dominate the Conversation at CineLATAM 2025

At CineLATAM 2025, exhibitors, manufacturers, and technology leaders from Caribbean Cinemas, RealD, Multicines, Barco, and Lumma 4D E-Motion shared how Latin America’s cinema market is investing wisely in premium formats and immersive experiences to drive attendance. If CineLATAM 2025’s overall them…
"Avengers: Infinity War - Part I" - leading the charge for 2018.

Cinema News Digest – Thursday 4 January 2018

Dear Junkies, As we start the new year, we can look back on an eventful 2017 that had everything from AMC’s nosediving share-price and Saudi Arabia lifting the ban on cinemas to the Mouse-devours-Fox stunner that ended the year. If you want to read our predictions of what lies ahead in 2018 th…
Vision Time private cinema. (photo: 36Kr)

CJ China Cinema News – Friday 18 August 2017

Private Cinemas for Tier 3 & 4, Luxe Laser in Shangahi, JD.com + WePiao, Dadi’s Deputy GM Xu interview, HG Entertainment fund expansion, Evergrande 100th cinema, “Wolf Warrior 2” ticket fraud, fans ‘lock’ screenings for stars, “Manchester by the Sea” fir…
Fat man eating popcorn at cinema.

CJ Cinema News Digest – Friday 11 August 2017

NATO-FDA ‘sedentary’ fight, PVR sells bowling, Kinopolis renews with RealD, Vue selects Kaseya VSA, Galaxy not for sale, IMC profits rise, UFO’s 3,000 Nova screen plans, girl faints from hunger in cinema, Kochi popcorn crackdown, Linda Stenersen to lead SF Kino Oslo, microSD card f…
CNN's The Screening Room

CJ Cinema News Digest – Friday 2 June 2017

Screening Room hype, IMAX & AMC shares down, Indian cinema up, PVR 1,000 screen in 2020, RealD’s Lewis defends 3D, Cineplex thinks outside the box (office), Lebanon boycotts WW, CNN faults 4DX, UK arthouse problems, Barco Escape’s ‘The Recall’ reviewed, ‘Rogue One…
China cinema box office 2014-2017

CJ China Cinema News – Thursday 16 March 2017

China BO flat in first months, “Logan” deep cut in PRC, how censorship works, Imax’s Gelfond changes tune and blames BO ‘chill’ on maturing audience, “Ip Man 3” lessons not learned, parking and word-of-mouth matter to cinema goers, cinema consolidation stuck…

CJ Cinema News Digest – Tuesday 28 February 2017

IMAX reups with Disney through 2019, Bona Film Group will install 30 IMAX screens in China, Reading Cinemas orders a drink, RealD buys MasterImage, Volfoni expands in Egypt, CJ 4DPlex expands in Austria, MediaMation grows in China, “Newsies” is a hit for Fathom Events, Cinemark reports 2…
Colours comparisons on a RealD Ultimate Screen (left) and a standard silver screen.

CJ Cinema Digest – Wednesday 10 August 2016

RealD's Ultimate Screen, AMC accelerates Dolby Cinema, Cinepolis India price hike OK, Harkness India growth, walking distance Picturehouse, Russian BO up, weekly immersive live Little Cinema, Cineplex bedbugs, Germna cinema lock-in, CGV bed cinema success, Imax Pasching #1, Kate Scherping NCM CFO, n…
RealD Scores a Hat Trick in July 2016

RealD Scores a Hat Trick in July

RealD had a good July with a patent win over Masterimage, acquisition of Tessive and a 4,000 screen deal with Wanda for China.
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Industry Briefs

  • Bleecker Street & Outerlight Entertainment

    Outerlight Acquires Bleecker Street With Plans to Expand Event Cinema Business

    Oct 16, 2026
  • DCDC United States Coverage Map

    DCDC Upgrades Content Delivery Network Across 1,600 U.S. Cinema Locations

    Oct 15, 2026
  • Hoyts IMAX - Australia and New Zealand

    Exhibitors Serve Up More IMAX Auditoriums

    Oct 15, 2026
  • Screenvision partners with The New York Times Games

    Screenvision Wants to Reinvent the Cinema Pre-Show. Will Audiences Play Along?

    Oct 15, 2026
  • Cineplex - Canada - Third Quarter 2026 Earnings

    Cineplex Posts Record Quarter as North American Box Office Rebound Gains Momentum

    Oct 15, 2026
  • Prince Charles Cinema

    The Prince Charles Cinema Gets a New Lease on Life as Britain Celebrates Its Independents

    Oct 15, 2026
  • Alamo Drafthouse - A24 Cinema Club

    Alamo and A24 Turn Catalogue Films Into Collectible Events

    Oct 8, 2026
  • Samsung's Onyx LED screen at the Lurdy Cinema in Budapest, Hungary

    Cinema LED Keeps Finding Its Way Into More Theatres

    Oct 8, 2026

Popular Posts

  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not

    Sep 22, 2026
  • Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

    Event Cinema Is Becoming an Always-On Business

    Aug 10, 2026
  • (From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

    Sep 15, 2026
  • Cinema United - 2026 Fall Cinema Investment Report - Cinema Investment By The Numbers

    Cinema Owners Have Invested $2.7 Billion in Theatres. What Is That Money Buying?

    Oct 1, 2026
  • Allan Reagan, Founder & Executive Chair of Flix Brewhouse, receiving the Frank Liberto Award at CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinergy and Cinema United’s Todd Halstead Honored at CinéShow as Flix Brewhouse’s Allan Reagan Puts Ukraine Center Stage

    Aug 31, 2026
  • (From left) Moderator Cathrine Jakobsen led the case-study discussion during the "Youth, Trends and Taboos on Films" seminar at Haugesund 2026. Silje Salomonsen, co-director of “Back to Tottori,” and Norwegian distributor Linn Barholt participated in seminar on August 25, 2026. (Photo: Grethe Nygaard)

    Young Audiences Already Like Cinema. The Hard Part Is Giving Them a Reason to Go

    Aug 31, 2026
  • (From Left) Juan Garcia (Odeon Multicines), Howard Kiedaisch (DCDC), Christof Papousek (Cineplexx) and Marion Rosset (ADDE) during the Technologies Shaping Tomorrow’s Cinema Experiences panel at the ICTA 2026 Cinema Technology Experience on June 21, 2026 in Barcelona Spain

    Cinema Technology Is Advancing Faster Than the Business Model Supporting It

    Jul 29, 2026

Celluloid Junkie is the leading online resource dedicated to the global film and cinema business. Join a growing community of film and cinema industry professionals from around the world who rely on CJ to provide the latest news, insights, analysis, interviews, and research on the motion picture industry.

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