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35mm Film Platter

Paramount Reportedly Stops Delivery of Film Prints

Well, it may finally have happened. Everyone working in any capacity of the motion picture industry knew the day would come when Hollywood studios would stop distributing their releases on 35-millimeter film prints. If Saturday’s story in the Los Angeles Times is to be believed, that day may f…

'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…

Super 8 Twitter Promoted Trend

Paramount’s Unique “Super 8” Twitter Promotion

Late last Thursday my Twitter list of entertainment journalists lit up with posts about “Super 8“. It was the evening of the all-media screening Los Angeles and as soon as the credits rolled journalists and critics began praising the film on Twitter. That kind of buzz can’t be boug…

Omnilab Media Lands Its First VPF Deal While Fighting Legal Dispute

[/caption] Do you ever have days where you’re sorry curiosity got the better of you? Back on February 1st Omnilab Media Cinema Services announced that it had signed a virtual print fee agreement with Paramount Pictures. I decided not to post anything about it at the time believing that news of…

“Paranormal Activity 2” Trailer Too Scary For Cinemark

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=9qt_002jXjs[/youtube] When was the last time you heard about a movie trailer being pulled out of theatres because audiences complained it was too scary? Especially a teaser trailer? It seems unimaginable doesn…

Heavyweights Debate Self-Financing Of Digital Rollout At ShoWest

[/caption] Las Vegas is a city known for its many spectacles; bright lights, showgirls, casinos, fancy restaurants and prize fights are all just some of the attractions. So, it should come as no surprise that ShoWest, the annual gathering of motion picture exhibitors and distributors in Las Vegas,…

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (“Hello Scott from SPE, in the back.”) to roll out digital cinema in India. This may be the last notable VPF deal for some time, if not for ever. Scrabble has signed up Walt Disney Studios, Wa…

Q & A: Mark Christiansen Talks About Paramount’s VPF Deal

[/caption] Since January 22nd, when we first posted our story on Paramount’s direct-to-exhibitor virtual print fee agreement, we have received quite a bit of correspondence on the topic. Some typed out their thoughts in the comments section of the post, (and thank you for that). Many of your email…

A Comprehensive Review of Paramount’s Direct-To-Exhibitor VPF Agreement

Since January 22nd, when Paramount Pictures announced their plan to offer virtual print fees directly to exhibitors, the news has been a frequent topic of conversation throughout the exhibition community. It didn’t take long before a copy of the agreement began circulating through the industry, in…

DreamWorks Dumps Universal And Shacks Up With Disney

Sometimes rebound relationships can really pay off. At least that’s what Walt Disney Studios is hoping now that it has agreed to enter a long-term agreement with DreamWorks to distribute upwards of six films a year starting in 2010. The deal was put together very quietly over the last severa…