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NEWS

Tired of Hearing Film Is Dead

Can Filmmakers Really Help Kodak Craft A New Image?

The long standing uncertainty over the future of 35mm motion picture film was finally laid to rest this past week by the Eastman Kodak Co. causing the industry to heave a huge sigh of relief. That’s one way to look at the company’s announcement of an agreement with what the Wall Street J…

Deluxe Laboratories Hollywood

Deluxe To Close Hollywood Film Lab

Well, we all knew it was coming. With the motion picture industry’s transition away from 35mm film to digital production and distribution it was only a matter of time before the need for film laboratories would disappear entirely. The industry took a step closer toward that end when on Tuesday…

Anchorman 2 Super-Sized

Paramount Shows Some Alternative Thinking With Super-Sized “Anchorman 2” Release

By now you’ve probably heard that Paramount Pictures is rereleasing “Anchorman 2: The Legend Continues” on 1,000 North American screens this weekend. More accurately, the studio is putting an alternate cut of the film into theatres – one with the weighty title of “Ancho…

35mm Film Platter

Paramount Reportedly Stops Delivery of Film Prints

Well, it may finally have happened. Everyone working in any capacity of the motion picture industry knew the day would come when Hollywood studios would stop distributing their releases on 35-millimeter film prints. If Saturday’s story in the Los Angeles Times is to be believed, that day may f…

'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…

Super 8 Twitter Promoted Trend

Paramount’s Unique “Super 8” Twitter Promotion

Late last Thursday my Twitter list of entertainment journalists lit up with posts about “Super 8“. It was the evening of the all-media screening Los Angeles and as soon as the credits rolled journalists and critics began praising the film on Twitter. That kind of buzz can’t be boug…

Omnilab Media Lands Its First VPF Deal While Fighting Legal Dispute

[/caption] Do you ever have days where you’re sorry curiosity got the better of you? Back on February 1st Omnilab Media Cinema Services announced that it had signed a virtual print fee agreement with Paramount Pictures. I decided not to post anything about it at the time believing that news of…

“Paranormal Activity 2” Trailer Too Scary For Cinemark

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=9qt_002jXjs[/youtube] When was the last time you heard about a movie trailer being pulled out of theatres because audiences complained it was too scary? Especially a teaser trailer? It seems unimaginable doesn…

Heavyweights Debate Self-Financing Of Digital Rollout At ShoWest

[/caption] Las Vegas is a city known for its many spectacles; bright lights, showgirls, casinos, fancy restaurants and prize fights are all just some of the attractions. So, it should come as no surprise that ShoWest, the annual gathering of motion picture exhibitors and distributors in Las Vegas,…

The Commoditization of VPFs, or, Why Having a Deal With Hollywood Studios Isn’t The Big Deal It Used To Be

Scrabble Entertainment has announced virtual print fee (VPF) deals with five Hollywood studios (“Hello Scott from SPE, in the back.”) to roll out digital cinema in India. This may be the last notable VPF deal for some time, if not for ever. Scrabble has signed up Walt Disney Studios, Wa…