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Cinemaxx

Daily Cinema Digest – Monday 17 November 2014

Germany – Cinema majors Cinemaxx and CineStar have formed a joint venture to promote cinema for business use. Not sure how far beyond regular cinema advertising this goes, but there is talk of “360 degree cinema communication.” The company CinemaxX and CineStar planning a joint com…

Steve Cinema robot

Daily Cinema Digest – Friday 7 November 2014

Terminator is not the only robot you are likely to encounter in multiplexes in the future, with Belgian cinema advertiser Brightish being the first in the world to launch a cinema robot. Apparently it is much friendlier than the Terminator robot too. Belgian cinema’s advertising sales house, Brightf…

RealD Founders Michael Lewis and Josh Greer

Daily Cinema Digest – Friday 3 October 2014

RealD shares debuted at USD $16 when the company first went public but are now languishing at less than ten dollars, so this unsolicited take-over bid should not come as a surprise. RealD Inc. (RLD), the supplier of 3-D technology to cinemas, received a $12-a-share takeover bid from Starboard Value…

Maze Runner In Barco Escape

Barco Escape Gets First Real World Test With “Maze Runner”

This weekend’s North American debut of Twentieth Century Fox’s “Maze Runner” is enabling Barco to move forward with a new product initiative it first announced at CinemaCon earlier this year. Barco Escape is an immersive offering being developed by the digital cinema projector manufacturer that wrap…

James Holmes

Daily Cinema Digest – Monday 18 August 2014

Cinemark will also be on trial for the deaths resulting from the shooting and killing of 12 people by alleged mass-killer James Holmes, after a Colorado judge threw out Cinemark’s attempt to have the wrongful death and personal injury lawsuits dismissed. U.S. District Judge R. Brooke Jackson o…

Gerry Lopez, CEO of AMC Entertainment

Daily Cinema Digest – Tuesday 8 July 2014

Today’s big news is AMC spending USD $600 million on upgrading its cinemas, primarily introducing bigger and more comfortable seats. The strategy has been flagged before but now everyone is following. It is effectively an admission of defeat in terms of ever hoping that attendance figures will impro…

Cinema Popcorn Buckets

Daily Cinema Digest – Wednesday 2 July 2014

Here is some interesting and much needed research into the study of nutrition and eating habits of cinema goers. Dr. Rachel Crockett, Senior Research Fellow at London’s University of Greenwich Faculty of Education & Health, led the research that resulted in the “The impact of nutritional l…

children in cinema

Daily Cinema Digest – Friday 6 June 2014

“Everybody talks about the weather, but nobody does anything about it,” Mark Twain once said. Is the same true for declining cinema youth attendance? Not in France, which is making sure that the next generation values and keeps the ‘7th Art’ alive in cinemas. To overcome this…

Flick restaurant Belfast

Daily Cinema Digest – Wednesday 28 May 2014

UK – An alleged case of E-Coli in a restaurant owned by a Belfast-based cinema. The list of charges is pretty disturbing and disgusting. Read it for yourself. As more and more cinemas focus on premium F&B options, food safety and handling will only become more critical. Belfast City Counci…

John Rubey

Fathom Events New CEO John Rubey Provides Both Experience and Leadership

When National CineMedia (NCM) spun off its alternative content division, NCM Fathom Events, into a completely separate business entity at the end of 2013, it did not identify a chief executive officer for the newly formed company. Kurt Hall, the chairman and CEO of NCM, stayed with the cinema advert…