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Movie Theatre Patrons Enjoying A Film

When We Return To “Normal,” the First Stop May Be The Movie Theatre

These haven’t been a pleasant two months for the movie industry. Those of us who follow the film business, or simply just love movies, have watched as moviegoing has been completely upended, along with the rest of the entertainment sector, by coronavirus. With rare exception (“Tenet,” “Mulan,” “Wond…

What Cinemas Do To Stay in Touch With Patrons While Dark

If you were to run a poll amongst cinema-goers worldwide asking them why they go to the movies, the result would overwhelmingly be a combination of escapism from the real world and the social experience. As a sector that can temporarily no longer meet either of those objectives, it has never been mo…

How Patrons Are Supporting Cinemas Around the World

The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult, despite the few bright spots, such as the resurgence of socially-distancing friend…

Virtual Cinema Screening

Cinemas Partner With VoD Platforms for Virtual Cinema Screenings

It’s been said before and will continue to be said, but these are unprecedented times in the cinema industry. Over 94% of the world’s commercial cinemas are presently closed due to the coronavirus pandemic. Exhibitors of all sizes are having to find increasingly inventive ways to stay relevan…

Cinema Service Providers and Vendors Face Uncertainty During Prolonged Coronavirus Closure

It’s been a little over a week since the majority of the world’s cinema screens turned dark and despite an absence of customers, new releases and box office analysis, in many ways our sector has never been busier as it turns to new challenges and opportunities. Players from all sides are implementin…

Cinema Marquees Go Viral Amid COVID-19 Shutdown

Cinema Marquees Go Viral Amid COVID-19 Shutdown

“Electric tiaras” are what theatre historian Ben M. Hall called the movie marquee. The cinema marquee and its readograph – the backlit sign written with moveable letters – is as important as the movie poster. Originally a rectangular sign, its shape was adapted to a more trapezoid format…

“So, What Happens Now?” How UK Cinemas Keep Going

It’s been a long old year, this week. It’s a sobering thought that our industry, like many others, temporarily doesn’t exist. In a little more than a week we at Celluloid Junkie have gone from tracking and reporting on the measures that cinemas were taking to keep customers safe, to monitoring parti…

Drive In Cinema

Drive-Ins: How Big Screen Entertainment Survives During COVID-19

In these days of self-isolation, “vectoring” only with those you must, going out to the cinema is not an option – or is it? As the coronavirus closes multiplexes, movie theatres, outdoor screenings and specialist cinematic events in the west, the drive-in seems to be the last man standing in b…

What Will Film Critics Do, Now That Cinemas Have Closed?

“Lose our jobs and starve, most likely.” The Vulture critic Bilge Ebiri’s response to the question, “What will film critics do if all cinemas close for several months” was pithy and to the point. In a profession that had already shed many writers, the critical community is, as are others connected t…

How Will Cinemas Treat Their Staff While Closed?

In less than 24 hours two starkly different approaches emerged as to how cinemas in the UK will treat their staff while they are closed because of the Coronavirus outbreak. This was also one of the hot topics at yesterday’s #CJCinemaSummit, where the record number of participants (over 500 peo…