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Filmgrail is a Norwegian company, approaching customer engagement in a unique, results-driven way

Filmgrail: Doubling Cinema Audience Engagement

If you’re a cinema exhibitor then depending on where you are in the world you’ve probably had a year of this COVID-19 “nonsense” (for want of a better swear word) keeping your cinema closed. But there is now light at the end of a very long tunnel. In planning your eventual – and hopefully fina…

CJ Opinion: Vaccination ‘Passports’ and Cinemas – An Unnecessary and Unwelcome Imposition On Our Industry

The last few weeks and months have seen increasing interest on the part of the United Kingdom government around the use of vaccination certificates or ‘passports’ and so-called ‘rapid testing’ as a way of hastening the return not just of international travel but also a number of other parts of the e…

AMC and Alamo Top US Cinema Online Engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in the UK, Australia and the US, in terms of their effective engagement with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s be…

After Bumper BO Holiday, China’s Cinemas Face Uncertain Months Ahead

The success of cinema releases in China over the Spring Festival (aka Chinese New Year) was a shot in the arm for the global theatrical business and proof that audiences are prepared to flock back to cinemas, once they feel safe and tentpole titles are released. Total BO in China in February reached…

The AMC Empire 25 in New York City

Movie Theatres Schedule Dates For Reopening and Pandemic Recovery

There are finally some signs of hope for movie theatre owners who have been in various forms of forced hibernation for the past year due to the global coronavirus pandemic. COVID-19 infection rates are declining, vaccination rates increasing and now cinemas in England, Quebec and New York City are s…

Event Cinema Tops Australia Cinema engagement Review by Gruvi

Gruvi has recently conducted an A.U.D.I.T. of the websites of major cinema chains in Australia to determine how effectively the websites interact with online audiences. The following three criteria were used to determine the results: Algorithm The Algorithm score is based on each cinema’s best use o…

Movie Theatre Usher

The 6 Things Cinema Owners Need To Do When Movies Return

Let’s start off on a positive note. Slowly but surely cinemas around the world are starting to reopen and there is at least a plan to open those in major cities such as New York, Los Angeles and London. It may not be full capacity starting next week but there is a light at theRead More

COVID Cinema Heroes: Bribie Cinema, Bongaree, Queensland, Australia

With the closure of many cinemas and travel restrictions, it has been challenging to maintain the CJ Cinema of the Month in partnership with Vista. Instead we will be featuring submissions from readers about their favourite cinema, particularly small and independent ones, that deserve recognition fo…

Cinemas in Spain Remain Open, But…

There is one place only where all European cinema lovers would like to be right now: Spain. The reason for this is obvious: Spain is the only major territory in Western Europe where cinemas and theatres remain open. Although the pandemic has seen almost three millions of cases in the country with a…

A Cinema Superpower: China, One Year On

It’s a little over a year since the World changed forever. The Covid 19 pandemic, originating in China, would force the closure of all of their cinemas creating a domino effect that would see the cinema industry come to a standstill. It was on 23rd January 2020, on the eve of the Spring Festival (mo…