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NEWS

Daily Cinema Roundup -Thursday 8 May – “the best industry you could want to be in”

– Things are returning to semi-normal in Mexico, with fear of an H1N1 pandemic abetting and cinemas outside of the capital are re-opening, we are told by THR.com. “All employees must wear protective masks and those handling food are required to wear rubber gloves and wash their hands fre…

Digital Hollywood: Credit Market Starting to Recover

A group of 3D industry leaders shared varying opinions on the future of 3D—as well as their latest impressions of the credit market–during a panel yesterday at the Digital Hollywood confab in Los Angeles. “The market has recovered a little since December,” said James Dix, analyst at Wedbush Mo…

Daily Cinema Roundup – Wednesday 6 May

– Irish cinema advertisisers want to point out that you can’t fast forward through a cinema ad, the way you can with your PVR/DVR at home. From Ireland’s Independent.ie “The FAME research also debunks the widely-held myth about cinema advertising being only relevant to youth…

‘Monsters’ Continues to Influence Box Office

Dreamworks Animation’s debut stereoscopic 3D title “Monsters Vs. Aliens” raked in another $8.5 million at the US box office this weekend, helping bring its domestic gross to $174.8 million and allowing its international box office to cross the $300 million mark. The film opened March 27 in the US an…

Emerging Pictures Aims To Be World’s 1st Carbon Neutral E/D-Cinema Network

New York-based e-cinema pioneer (though they hate the term – ‘e-cinema’, that is, not ‘pioneer’) Emerging Pictures has selected CDNetworks to “provide the low-cost delivery of large HD-file downloads for its “100% green” data delivery platform.”…

Cinemas – Ignore Baby Boomers At your Own Peril

This very good article from the New York Times does not dicsuss cinema or cinema advertising explicitly. But the implications are writ large for the two about the growing importance of the aging US (and European) population in terms of impact it will have on spending habits. For decades, older consu…

Front Row Report: Beer Wars – A Live NCM World Premier

[youtube]http://www.youtube.com/watch?v=uY-Bg5Odi0M[/youtube] This report just in from our friend and colleague Jerry Pierce: Beer Wars – A Live NCM World Premier Jerry Pierce April 17, 2009 National Cinemedia (NCM) that runs “Fathom” a “live” to the theater network for single play events. The…

“Bart” Got A Grass Roots Marketing Campaign

[youtube width=”560″ height=”340″]http://www.youtube.com/watch?v=JZhMuTdL5n8[/youtube] These days trying to gain awareness for a product through the marketing clutter can be an uphill battle in the best of times. The amount of advertising most people are subjected to on a da…

It Was A Very Good ShoWest 2009 For Sony

The popcorn has been swept away, the 3D movie banners folded, the quiet talk about how cinema is holding up in the recession has faded – ShoWest 2009 is over. While VNU will continue to host the Las Vegas-set cinema trade show and exhibition for one more year before NATO is rumoured to take th…

DTS Digital Cinema Back From The Not-Quite-Dead With Qube Deal

DTS Digital Cinema has been going through a bumpy ride in the past year, but appears to be seeing a light at the end of the tunnel. One year ago DTS Inc. spun off its two non-licence division. DTS Digital Images reverted to being Lowry Digital under the new ownership of Reliance/Adlabs. DTS Digit…