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NEWS

Daily Cinema Digest – Monday 10 February 2014

THR has an exclusive that China is considering relaxing the quota restricting the number of foreign (read: mainly Hollywood) films that can be shown on each films by a further ten each year, taking the total to 44, from the increase of 14 additional 3D and Imax films two years ago. “Raising th…

Event Cinema (and its Association) Comes of Age – an Interview with Melissa Keeping

Event cinema came of age in 2013. It is difficult to pin-point one particular big screen event as the defining turning point, though not for lack of spectacular choice: there was Dame Helen Mirren’s blockbuster turn as the Queen in The Audience, as part of the NT Live season, in June; the same…

Daily Cinema Digest – Friday 7 February 2014

Are cinema ticket prices too expensive? The question that’s probably been around since the Lumiere brothers screened their first shorts at the Grand Cafe, Paris in 1895 is tackled by SampoMedia. Unlike the MPAA Head in his annual CineCon speech, they don’t compare it to the cost of an o…

Daily Cinema Digest – Thursday 6 February 2014

IMAX future lies in Asia (read: PRC)… turning to Twitter to save a local cinema as new UK cinema openings abound… a possible case of self-censorship in South Korea… and porn in UK cinemas – on and off-screen. Asia-Pac/China: There can be no doubting that Imax’s future l…

Luis Claro of Pathe

Daily Cinema Digest – Wednesday 5 February 2014

France: The luxury cinema concept arrives in France, courtesy of Gaumont-Pathé. “Au Mans, un cinéma, comme il n’en existe que six en France. Les onze salles du cinéma Pathé ouvriront dans trois mois. Son directeur évoque le son, le confort, et livre son analyse sur le marché manceau des…

Shankweiler's Drive-In Theatre

Daily Cinema Digest – Tuesday 4 February 2014

USA: Drive-in cinemas have become the twin victims of the end of analogue film and changing social habits that has mostly de-linked automobiles from cinema-going, other than as a mode of transport to the multiplex. So this is a lovely exception: Americas self-proclaimed oldest drive-in cinema is goi…

Pakistani Cinema Terrorist Attack

Daily Cinema Digest – Monday 3 February 2014

Pakistan: A terrorist attack in a cinema has killed five and injured dozens in a small Pakistani cinema. “Pakistani police say a bomb attack in a cinema in the northwestern city of Peshawar has killed five people. Police official Zahid Khan says the explosion on Sunday night also wounded 30 pe…

Super Bowl XLVIII Movie Spots

Is Advertising a Movie During the Super Bowl Really Worth $4 Million?

In the run up to Super Bowl XLVIII last week a non-industry friend remarked how absurd they thought it was for Hollywood studios to spend $4 million to purchase a 30-seocnd television commercial during the game. That’s how much Paramount Pictures paid for its spots promoting “Transformers: Age of Ex…

Curzon Cinemas in Victoria

Daily Cinema Digest – Friday 31 January 2014

UK: London’s leading arthouse cinema chain is on a major expansion drive. “Boutique cinema chain Curzon Cinemas will almost double the number of its screens in the capital, from 12 to 20, as part of a £6 million expansion plan and design makeover. The main investment is in a new £3 milli…

AMC Theatres Expands Content Marketing Efforts With “Versus”

[youtube width=”560″ height=”315″]http://youtu.be/oyEup3gG53E[/youtube] AMC Theatres is taking a page out of the latest marketing play books with its new online series “Versus”. The first episode was posted to their website, via YouTube, on Tuesday, January 28th.…