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Matthias & Maxine

Top Five Least Marketable Movies In Cannes (Yet To Be Marketed)

“Least marketable movie” doesn’t necessarily mean “worst film.” Far from it: challenging features, whether they be chat-fests or thinly plotted spectacles, usually don’t lend themselves to Instagram-ready campaigns or Twitter-fueled debates. That said, sometimes a challenging film—from proven talent…
The Lighthouse

Top Five Most Marketable Movies In Cannes (Yet To Be Marketed)

Even before it started, the 72nd Cannes Film Festival had one of the most commercial line-ups in years. High-profile international auteurs always help—gracias, Pedro Almodóvar—as do a few American brand names like Quentin Tarantino and Jim Jarmusch. Throw in a Brit pop legend like Elton John, and th…
Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…
2019 Cannes Film Festival Opening

Cannes Film Festival Opening Broadens Cinema Footprint to Nearly 600 Screens

When movie stars like Julianne Moore, Gong Li, Adam Driver and Tilda Swinton strutted up the red carpet to attend the opening ceremony of the 2019 Cannes Film Festival on Tuesday, those who had journeyed to the French Riviera beach town weren’t the only ones to get a glimpse. Sure, there were throng…
Christopher Nolan presents "2001: A Space Odyssey" at the 2018 Cannes Film Festival

Christopher Nolan Revisits “2001” at Cannes

It’s hard to believe that over the past two decades filmmaker Christopher Nolan has made 11 feature films yet has never once been to the Cannes Film Festival with a movie. That changes this year, as Nolan has made his first trip to the Croisette with some film reels under his arm – literally.…

Women Find Their Voice at Cannes Film Festival

Had it not been for Harvey Weinstein the biggest controversy at this year’s Cannes Film Festival might have been the red carpet selfie ban. “Thank you Harvey [Weinstein] and Kevin [Spacey]; you helped women find their voice,” declared director Kate Rees Davies at the opening of the…
Market Cannes Film Festival Selections - Part One

Marketing This Year’s Typically Untypical Cannes Films: Part One

The movies that play at the Cannes Film Festival almost always skew pro-art and anti-commercial – by definition, and to their credit, they usually defy easy categorization. But this year is even more of a challenge, with a line-up of emerging or little-known auteurs with niche name recognition outsi…
2018 Cannes Film Festival Jury

Though Absent, Netflix Is Still A Big Presence In Cannes

As much as the question over whether films made by Netflix are “legitimate” movies if they aren’t released in cinemas was front and center at last year’s Cannes Film Festival, this year it seems the topic is being raised less overtly. Maybe that’s because after facing criticism for selecting two Net…
Ayame Misaki and Masatoshi Nagase in Naomi Kawase's Radiance

Moviegoing Accessibility Takes A Dramatic Turn at Cannes In Naomi Kawase’s “Radiance”

In bright daylight, a man, in his thirties or early forties, pushes into a crowd. He wears a lanyard around his neck; a badge that reads “Cannes – 70 – Presse” dangles from the end. Others wear them too. The journalist hands his shoulder bag to a security guard and steps through a metal…

Projection Issue Spoils Netflix Cannes Debut

No doubt the Cannes Film Festival wishes to put the discussion surrounding their programming two Netflix titles at this year’s festival behind them. Yet in an ironic moment that underscored the ongoing debate of selecting films that will never be released in cinemas, and depending on how far you wan…
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Industry Briefs

  • Bill Walker - CEO, Cineplex

    Cineplex Names Bill Walker CEO as Board Explores a Sale

    Sep 23, 2026
  • Lumma - Cinemark Abasto Shopping - 4D E-Motion

    Immersive Cinema Goes Global… and Local

    Sep 23, 2026
  • The Opening Ceremony at the Red Sea International Film Festival 2025 on December 04, 2025 in Jeddah, Saudi Arabia

    RSIFF Pauses as the Middle East Festival Calendar Changes

    Sep 23, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    Paramount-Warner’s Protections for Movie Theatres Come With an Expiration Date

    Sep 23, 2026
  • Manon will be a part of the 20th season of The Met: Live In HD

    The Met: Live in HD Marks 20 Years as Event Cinema’s Original Blockbuster

    Sep 13, 2026
  • Netflix In Cinemas

    Netflix Will Begin Reporting Box Office Grosses for Six Theatrical Releases

    Sep 13, 2026
  • Regal Cinemas

    Regal, IFTA and CNC Will Test Whether Better Programming Can Boost Cinema Attendance

    Sep 13, 2026
  • Lumière Summit 2026 Group Photo - Emmanuel Macron and Lee Jae-myung

    Lumière Summit Puts Theatrical Exhibition on Global Cinema Agenda

    Sep 13, 2026

Popular Posts

  • Malta Film Commissioner Johann Grech has ambition plans for the island nation's future as a filming location, and he's using the Mediterrane Film Festival to bring Malta to the industry's attention (Photo: Courtesy Mediterrane Film Festival)

    How the Mediterrane Film Festival in Malta Is Putting the Island on the Map for Filmmakers

    Jul 10, 2026
  • IND/EX 2026 brought independent cinemas and film festivals together in Chicago to focus on community, sustainability, advocacy and resilience

    IND/EX 2026: Big Theatre Chains Have Customers. Independent Cinemas Have Communities.

    Jul 12, 2026
  • 2026 Box Office - January through June - First Half

    International Box Office Recovery Accelerates as Local Films Gain Ground

    Jul 12, 2026
  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

    Event Cinema Is Becoming an Always-On Business

    Aug 10, 2026
  • Cinerama Dome - Hollywood, California

    Cinerama Dome Revival Gives Sony a Hollywood Flagship for Its Exhibition Ambitions

    Jul 22, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not

    Sep 22, 2026
  • Allan Reagan, Founder & Executive Chair of Flix Brewhouse, receiving the Frank Liberto Award at CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinergy and Cinema United’s Todd Halstead Honored at CinéShow as Flix Brewhouse’s Allan Reagan Puts Ukraine Center Stage

    Aug 31, 2026

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