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How We Will View Hollywood Today In Twenty Years?

Hollywood today is mirroring Hollywood in the 1960s, so if you want to know how we will view Hollywood today just look at how we view Hollywood back then. By the 1960s, movie theater attendances had dropped super-low because people preferred TV, which they didn’t have to pay for. The studios combatt…

Celluloid Junkie’s 2020 Cinema Predictions

Having slightly dreaded revisiting our cinema predictions from a year ago, we were pleasantly surprised to discover just how much we managed to get right. And this wasn’t just right in the way that even a clock that’s stopped shows the correct time twice a day. Heck, no! Sperling effecti…

Christopher Nolan Requests You View His Latest Movie Trailer In Cinemas

As these words were being written, the trailer for filmmaker Christopher Nolan’s next movie, “Tenet,” has been available to the public for less then an hour. Like most movie trailers in these days, the trailer for “Tenet” was distributed first online to various platforms such as YouTube, where it ha…
The Problem With Playing Netflix Movies in Cinemas

The Problem With Playing Netflix Movies in Cinemas

In its never-ending quest to win an Oscar for Best Picture, it seems that Netflix will be releasing at least one of their original movies into cinemas each year in some form or fashion. Questions remain, however, exactly what forms and fashions Netflix has in mind when releasing their films theatric…
Bong Joon-ho's "Parasite"

Marketing Around the Land Mines of Spoilers

“Would you like to open the black box with me, madame?” says a mischievous young woman in Bong Joon-ho’s Parasite. Wait-a-minute – don’t tell me what happens next! Although I won’t see your movie unless you do. That’s the compelling paradox of movie marketing in the age of chatty social media, fair-…

Celluloid Junkie’s 2019 Cinema Predictions

“It’s tough to make predictions, especially about the future,” Yogi Berra famously quipped. This did not stop the editorial team at Celluloid Junkie from bravely sticking their necks out a year ago to read the tea leaves on what 2018 would have in store. Did we get it right? As alw…

Chinese Cinemas Continue Strong Growth in First Half of 2018

The Chinese cinema industry has seen strong growth figures in the first six month of 2018 – with one critical exception. Box office growth was mainly driven by local titles, while the pace of opening new cinemas showed little sign of slowing down, based on figures released by the National Film…
Rajesh Ramachandran of Qube Cinema Discusses Qube Wire

CJ Interview: Qube Cinema’s Rajesh Ramachandran On The Past, Present and Future of Qube Wire

One of the products and services that made a big splash at CineEurope in 2017 was Qube Wire, which was just being launched commercially by its developer, Qube Cinema. Some of the buzz around Qube Wire surely had to do with curiosity; both over what the new offering was all about, and why a companyRe…
Golden Trailer Awards 2018

“Black Panther” Continues Its Winning Ways at an Ever Growing Golden Trailer Awards

Ironically, at a moment when the motion picture industry is suffering from an existential dilemma over the definition of a movie and the relevance of theatrical distribution, the trailers that help promote and market upcoming releases to the public have rarely been more important. The launch of any…
Market Cannes Film Festival Selections - Part One

Marketing This Year’s Typically Untypical Cannes Films: Part One

The movies that play at the Cannes Film Festival almost always skew pro-art and anti-commercial – by definition, and to their credit, they usually defy easy categorization. But this year is even more of a challenge, with a line-up of emerging or little-known auteurs with niche name recognition outsi…
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