Daily Cinema Digest – Thursday 4 September

IBC is less than a week away and the IBC Big Screen Experience (free for all attendees!) will hear an urgent appeal for digital cinema manufacturers, exhibitors and others to resolve the vexing issue of software upgrades. John Hurst, co-founder…

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now….

Can Social Media Service Vine Help Market Content?

After officially launching this past January, Twitter’s new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram, the photo sharing mobile app which formerly reigned supreme on the social network….

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