Social Media Archives - Celluloid Junkie

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(From left) Host Aylin Kazi; TikTok creator Melo Nsuka; Jackie Meire, EU Head of Social at Amazon Prime Video, UK; and actress Runa Greiner, who participated in the EFM 2026 panel "From Community to Box Office: How Fandom on TikTok Drives Impact," held on Feb 13, 2026. (Photo: Winson, courtesy of EFM)

Social Media, Fandom and the Hard Question of Conversion

The question of whether social media buzz can actually drive potential audiences to cinemas is as pertinent as ever. As the first reactions for “The Odyssey” break, we reflect on panels that explored this topic at the European Film Market earlier this year… The news that Christophe…

Stan Ruszkowski, CEO of The Boxoffice Company, Carla Boyd of Cineworld, Adrien Chabel, the CEO of AlloCine) and Mariano Otero of Fever during the Turning Social Buzz Into Box Office Sales panel at CineEurope on 15 June 2025 in Barcelona, Spain

CineEurope 2025: Turning Social Buzz into Box Office Success

“We’re here to talk about something that never sleeps,” proclaimed Stan Ruszkowski, CEO of The Boxoffice Company, at the outset of a panel discussion at this year’s CineEurope. Titled “From Scroll to Screen: Turning Social Buzz into Box Office Sales”, the session came on the first day of the confere…

Fights Break Out In Theatres During Creed 3 Screenings

“Creed III”: Screenings Take ‘Immersive’ to a Whole New Level

There’s no enemy like the past, says the tagline of “Creed lll”, the ninth film in the “Rocky” franchise. Nevertheless, it seems like some spectators managed to find contemporary enemies during the opening weekend in France and Germany. Thinking outside the boxing ring, several cin…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Daily Cinema Digest – Thursday 4 September

IBC is less than a week away and the IBC Big Screen Experience (free for all attendees!) will hear an urgent appeal for digital cinema manufacturers, exhibitors and others to resolve the vexing issue of software upgrades. John Hurst, co-founder and CTO of CineCert, LLC internationally recognized dev…

How Do You Make Marketing Movies Via Social Media Sexy? Ask Beyonce

http://instagram.com/p/qp2Maivw5b This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to promote the upcoming release of ma…

Inside Llewyn Davis New York Times Ad

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now. However, most attempts at building a…

Can Social Media Service Vine Help Market Content?

After officially launching this past January, Twitter's new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram, the photo sharing mobile app which formerly reign…