Rural Theatre Hopes Pepsi Can Help Fund Digital Conversion

It’s no secret that digital cinema equipment is expensive. Converting a single auditorium in a multiplex can cost more than USD $80,000. The cost is so high that movie studios are subsidizing conversions through virtual print fees (VPF). But for…

Disney Turns To Twitter For “Toy Story 3”

It is unlikely that “Toy Story 3” needed any help building awareness as it stormed the box office this weekend and earned USD $109 million in North America making it Pixar’s biggest opening. However, Disney was taking no chances. On…

Disney Gets Social With Facebook App For Movie Tickets

While tech industry pundits and media outlets have spent the past several weeks throwing stones at Facebook over its privacy policy, Walt Disney Studios may have figured out a way to exploit the popular social networking website to sell movie…

Facebook Helps Malco Theatres Market To Moviegoers

With many of North America’s newspapers presently threatening to cease publication as they try and stave off bankruptcy, retailers of all types and sizes have had to look for alternative advertising methods to market themselves.  This can be incredibly difficult…

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