Coke Archives - Celluloid Junkie

NEWS

Regal Switches to Pepsi

Regal Switches to Pepsi and Sparks Social Media Backlash

The announcement that Regal Cinemas is switching from Coke to Pepsi has not gone down well with most people on social media. The announcement came after a flirty Twitter campaign between the official @RegalMovies and @Pepsi accounts, proclaiming their mutual attraction. But it was Variety’s Br…

The Mystery of the Leaping Fish - Coca-Cola sign

1916-2016: 100 Years of Coca-Cola on the Big Screen

It is exactly 100 years since Coca-Cola first appeared in a movie. Celluloid Junkie looks back at the history of cinema's most important corporate partnership.

Pret Coke Corinne Thibaut Matthew Wilson

CJ + Coke Retail Insights: Pret & the Right Ingredients

Celluloid Junkie & Coke bring you insights for the cinema retail sector from the Head of Design for Pret, one of the most successful and popular high end convenience food chains in London, New York, Shanghai and elsewhere.

ECA coca-Cola

CJ @ ECA – Breakout Session: Coca-Cola & eSports

This is a live transcript of the presentations made at last week’s Event Cinema Association conference held in London. As such we sometimes paraphrase what is said on stage and any errors are most likely the fault of the note taking and not the speakers. 100% coherence is not possible as we often in…

CineEurope Retail Coca-Cola seminar

CineEurope: Cinema Retail – Tips & Tricks for Revenue Growth

This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. The Coca-Cola Company’s retail seminars tends to be one of the highlights of CineEurope, as the company always h…

Gfinity Arena Vue

Why eSport Is The Next Major Cinema Trend

With the Great Blockbuster Year of ’15 well underway, non-film content in cinemas such as opera, theatre and concerts is seeing its steady rise temporarily eclipsed. But for eSports (electronic sports or pro-gaming) on the big screen this is set to be the breakthrough year. Having already won…

CineEurope 2014: Coca-Cola Seminar – Reasons to Believe

The single most important food and beverage (F & B) company for the exhibition industry hosts its seminar at CineEurope 2014 on how to reach and engage with consumers. I have seen their talks at Cannes Lions (where I was yesterday – hence why no first-day CineEurope coverage) and they real…

UK Cinemas Are High Profile Targets For Anti-Sugar Campaigns

Having looked at challenges facing United States exhibitors relating to carbonated sugar beverages (Cinema’s Dangerous Addiction to Sodas), it is now time to examine the situation in the United Kingdom. The issue has come to the forefront with an article in the Daily Mail’s This Is Money…