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Google trailer study

Daily Cinema Digest – Saturday 22 November 2014

A study by Google called “Behind the Box Office: What Influences the Films We See” has found that trailers are by far the biggest determinant of what movies moviegoers chose. While the study come out in favour of YouTube, the infographics still has plenty of interesting facts and conclus…
France 4 Euro scheme

Zut Alors! France Discovers Secret to Reversing Cinema Decline

While the US grapple with a poor summer box office (BO) most of western Europe seems to have accepted that as a mature cinema market, its countries will see stasis or gradual stagnation only interrupted by the occasional outsize local hit (Italy last year, Ireland this summer). German epitomises thi…

Daily Cinema Digest – Wednesday 23 July 2014

Poland – An interesting cross-promotion movie pass and subscription pass for satellite and cinema consumption of movies. Polish satellite platform nc+ introduces a special offer for its subscribers who are cinema lovers. It offers a card Multikino Unlimited, which allows viewing films without…
CNC Logo

No More Silver Screens In France

By 8:00 am Friday morning I had three voicemails and five emails all either trying to pass along or confirm the same implausible news. Rumor was spreading fast that France’s Le Centre national du cinéma et de l’image animée, otherwise known as the CNC, had banned silver screens throughou…
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