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Box Office Success and the New Normal: Looking Beyond the Numbers

Last Wednesday I attended a 1:00 pm showing of “Tenet” on its opening day in one of London’s biggest multiplexes. I think it was a “sell out” – it certainly looked pretty full – but I genuinely have no idea. For those of us who have made decisions based on box office figures and analysis…

How Will Cinemas Treat Their Staff While Closed?

In less than 24 hours two starkly different approaches emerged as to how cinemas in the UK will treat their staff while they are closed because of the Coronavirus outbreak. This was also one of the hot topics at yesterday’s #CJCinemaSummit, where the record number of participants (over 500 peo…

Coronavirus Cinema Update – Tuesday 10 March 2020

As Bond is followed by the bunny in getting its release date shifted, with SPE’s “Peter Rabbit 2: The Runaway” moved from March 27 (Easter) to August (five month later), we look at the latest news from around the world to see how cinemas are impacted by the Coronavirus (Covid-19).…

Cineworld Tops Online Engagement Review by Gruvi

Cineworld has come out top in an analysis of which UK cinema chain’s website in was best “in terms of their effective engagement with online audiences.” The study was part of an annual review conducted by online marketing specialists Gruvi. The A.U.D.I.T. had only been released with the names of the…

All-Out Cinema Ticket Price War Erupts in Poland

Located at the geographic crossroads of Europe and Eurasia, Poland is no stranger to conflict, having suffered numerous wars and invasions during it tumultuous history. Today it again finds itself in a three-way battle, only this time it is over the price of cinema tickets. What began with the Unite…

CJ Analysis: Rollercoaster for Global Cinema Shares in 2019

2019 was an eventful year for cinema. Worldwide box office grew to a record $42.5 billion, the Guardian announced that the growth in pre-show advertising would overtake growth in internet advertising for the first time in 20 years, and Moviepass officially shut their doors for the last time. As we l…

Regal Switches to Pepsi and Sparks Social Media Backlash

The announcement that Regal Cinemas is switching from Coke to Pepsi has not gone down well with most people on social media. The announcement came after a flirty Twitter campaign between the official @RegalMovies and @Pepsi accounts, proclaiming their mutual attraction. But it was Variety’s Br…

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