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Stephanie Morgner, Senior Director Away-from-Home Customer Cinema, Leisure & Entertainment at The Coca-Cola Company, Sara Nieuwdorp of Cineplex Deutschland, Laila Kaid, Commercial Graduate – Category Executive at Coca-Cola Europacific Partners and Francisco Serrano, Market Research Executive at Conecta Research & Consulting during the "Inside the Gen Z Mindset" panel presented by Coca-Cola at CineEurope 2026 in Barcelona Spain on June 23, 2026.

Gen Z Is Still Going to the Movies, but the Trip Has to Be Worth It

Research across five European markets presented during CineEurope found that younger audiences attend frequently and buy concessions at high rates, but they expect convenience, variety and an experience worth sharing. For years, Gen Z offered the cinema business a convenient explanation for almost a…
Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Harry Bakas, Business Development and Marketing Manager at Village Cinemas Greece, Almudena Fernández-Golfín of the Federación de Cines de España (FECE) and Omdia analyst Charlotte Jones, during the UNIC Focus Session, "Audience Engagement Across Europe: What Really Works?" at CineEurope 2026 in Barcelona, Spain on June 24, 2026.

Growing Cinema Audiences Starts With Knowing Who You’re Targeting

From Village Cinemas’ Cine School and Spain’s Cine Sénior to solo moviegoers and creator communities, CineEurope showed how identifying specific audiences – and removing the barriers keeping them away – can build attendance. The most revealing audience statistic presented during CineEurope 2026 may…
Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

Event Cinema Is Becoming an Always-On Business

Once known as alternative content, event cinema has long since established itself on the theatrical calendar. Now exhibitors are treating it as a year-round programming discipline built around fan communities, advance demand and reliable technical delivery. Event cinema largely shed the label “alter…
Stan Ruszkowski, CEO of The Boxoffice Company, Carla Boyd of Cineworld, Adrien Chabel, the CEO of AlloCine) and Mariano Otero of Fever during the Turning Social Buzz Into Box Office Sales panel at CineEurope on 15 June 2025 in Barcelona, Spain

CineEurope 2025: Turning Social Buzz into Box Office Success

“We’re here to talk about something that never sleeps,” proclaimed Stan Ruszkowski, CEO of The Boxoffice Company, at the outset of a panel discussion at this year’s CineEurope. Titled “From Scroll to Screen: Turning Social Buzz into Box Office Sales”, the session came on the first day of the confere…

Phil Clapp, President, Laura Houlgatte, CEO, International Union Of Cinemas Keynote Address – CineEurope 2023

This is the keynote speech delivered by Phil Clapp, President, and Laura Houlgatte, CEO, International Union of Cinemas (UNIC) at CineEurope 2023 in Barcelona on 19 June 2023 Good afternoon everyone – on behalf of UNIC, the International Union of Cinemas, we are delighted to welcome you to Cin…
CineEurope 2022 - Trade Show Floor

CineEurope 2022: Wired for Sound

For those who attended this year, it’s safe to say that CineEurope 2022 was a great success. Attendance numbers were at least double that of the 2021 convention (itself a success in terms of ambience and getting the cinema community back together again) and there was a definite feeling that “cinema…

CineEurope 2022 Opening Speech

Phil Clapp, President, Laura Houlgatte, CEO, International Union Of Cinemas Keynote address – CineEurope 2022 – 20 June 2022 Good afternoon, everyone – on behalf of UNIC, the International Union of Cinemas, we are delighted to welcome you to CineEurope 2022. The past two years have been a roug…

CineEurope Coca Cola Seminar: Emerging Stronger, Charting the Path for Growth

Bond. Venom. Dune. The audiences are back in their droves, but how have their spending habits changed? With extremely strong retail spends being reported by cinemas, CineEurope’s Coca Cola seminar 2021 examined whether this is a short-term trend or if it is here to stay. The Tuesday morning session…
Charles Rivkin of the Motion Picture Association Keynote at CineEurope 2021

MPA’s Charles Rivkin Brings the Charm to CineEurope 2021

While more Americans made it over to CineEurope this year than did European to CinemaCon, they were still small in number. The Motion Picture Association’s Chairman and CEO Charles (Charlie) Rivkin was one of those and, even though he spends a considerable amount of time in Washington DC, he p…
Phil Clapp at CineEurope 2021

UNIC Opens CineEurope 2021 With Optimistic Keynote

The first in-person CineEurope since June of 2019 opened in Barcelona, Spain on Monday, 4 October with Phil Clapp, the President of the International Union of Cinemas (UNIC), and Laura Houlgatte, the organization’s CEO, personally welcoming attendees in keynote address that recounted the toll…
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Industry Briefs

  • Bleecker Street & Outerlight Entertainment

    Outerlight Acquires Bleecker Street With Plans to Expand Event Cinema Business

    Oct 16, 2026
  • DCDC United States Coverage Map

    DCDC Upgrades Content Delivery Network Across 1,600 U.S. Cinema Locations

    Oct 15, 2026
  • Hoyts IMAX - Australia and New Zealand

    Exhibitors Serve Up More IMAX Auditoriums

    Oct 15, 2026
  • Screenvision partners with The New York Times Games

    Screenvision Wants to Reinvent the Cinema Pre-Show. Will Audiences Play Along?

    Oct 15, 2026
  • Cineplex - Canada - Third Quarter 2026 Earnings

    Cineplex Posts Record Quarter as North American Box Office Rebound Gains Momentum

    Oct 15, 2026
  • Prince Charles Cinema

    The Prince Charles Cinema Gets a New Lease on Life as Britain Celebrates Its Independents

    Oct 15, 2026
  • Alamo Drafthouse - A24 Cinema Club

    Alamo and A24 Turn Catalogue Films Into Collectible Events

    Oct 8, 2026
  • Samsung's Onyx LED screen at the Lurdy Cinema in Budapest, Hungary

    Cinema LED Keeps Finding Its Way Into More Theatres

    Oct 8, 2026

Popular Posts

  • (From left) Paramount Skydance CEO David Ellison, California Attorney General, Rob Bonta, Cinema United President & CEO, Michael O'Leary

    Cinema United Didn’t Back the Paramount-Warner Merger. It Put Its Terms on the Table.

    Aug 21, 2026
  • Paramount Warner Bros. Merger - Antitrust Settlement

    The Paramount-Warner Merger Is Permanent. The Guardrails for Movie Theatres Are Not

    Sep 22, 2026
  • Nathalie Kaiser, Rentrak Manager, Statistics and Research, Cathy Huis in ’t Veld-Esser, Gofilex CTO and co-owner, Miguel Rivera, Cinépolis Group VP Global Film Programming and Content, Johnny Carr, Vue International Head of Event Cinema and Distribution, Marc Allenby, CEO of Trafalgar Releasing, and Paul Huis in ’t veld, Gofilex CEO, during the ICTA Focus Session, "How Event Cinema, Live Experiences & Streaming Technology Are Set to Transform Cinema-Going" at CineEurope 2026 in Barcelona, Spain on June 23, 2026.

    Event Cinema Is Becoming an Always-On Business

    Aug 10, 2026
  • (From Left) Daniel Loria of Boxoffice Pro, Adam Rymer from Regal, Brock. Bagby of B&B Theatres, Valmir Fernandes from Cinemark, Nicole Woods of RealD and Rolando Rodriguez from Lumma, during CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinemas Aren’t Just Marketing Movies Anymore. They’re Marketing Auditoriums

    Sep 15, 2026
  • Cinema United - 2026 Fall Cinema Investment Report - Cinema Investment By The Numbers

    Cinema Owners Have Invested $2.7 Billion in Theatres. What Is That Money Buying?

    Oct 1, 2026
  • Allan Reagan, Founder & Executive Chair of Flix Brewhouse, receiving the Frank Liberto Award at CinéShow 2026 in Dallas, Texas on August 25, 2026.

    Cinergy and Cinema United’s Todd Halstead Honored at CinéShow as Flix Brewhouse’s Allan Reagan Puts Ukraine Center Stage

    Aug 31, 2026
  • (From left) Moderator Cathrine Jakobsen led the case-study discussion during the "Youth, Trends and Taboos on Films" seminar at Haugesund 2026. Silje Salomonsen, co-director of “Back to Tottori,” and Norwegian distributor Linn Barholt participated in seminar on August 25, 2026. (Photo: Grethe Nygaard)

    Young Audiences Already Like Cinema. The Hard Part Is Giving Them a Reason to Go

    Aug 31, 2026
  • (From Left) Juan Garcia (Odeon Multicines), Howard Kiedaisch (DCDC), Christof Papousek (Cineplexx) and Marion Rosset (ADDE) during the Technologies Shaping Tomorrow’s Cinema Experiences panel at the ICTA 2026 Cinema Technology Experience on June 21, 2026 in Barcelona Spain

    Cinema Technology Is Advancing Faster Than the Business Model Supporting It

    Jul 29, 2026

Celluloid Junkie is the leading online resource dedicated to the global film and cinema business. Join a growing community of film and cinema industry professionals from around the world who rely on CJ to provide the latest news, insights, analysis, interviews, and research on the motion picture industry.

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