Exhibition Archives - Page 117 of 130 - Celluloid Junkie

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AMC Stubs Fallbrook 7 Promotion

AMC Promotes New Fallbrook 7 Through Its Rewards Program

AMC has found an interesting way to promote both the opening of a new theatre and, at the same time, its loyalty rewards program. In advance of opening the newly renovated AMC Fallbrook 7 complex, the cinema chain has invited members of its AMC Stubs program to attend an evening of free screenings a…

Time Lapse Video Documents Imax Renovation of TCL Chinese Theatre

[youtube width=”480″ height=”360″]https://www.youtube.com/watch?v=guAhfPe9aPo&q6320319[/youtube] Earlier this year one of the most sacred cinema palaces in the world was closed for renovation. Each year an endless stream of tourists visit the TCL Chinese Theatre in Hollyw…

Muvico's Groupon Deal

Groupon May Not Be Such A Great Deal For Exhibitors or Moviegoers

Every day I receive one or two emails from a company called Groupon, and at this point I’m not even sure why. Exhibitors must feel similarly since the number of Groupon campaigns I’ve received containing promotions for local cinemas has dwindled significantly over the past several years. Let me expl…

Bagdad Theater & Pub

LA Times Shines Spotlight On Portland’s Bagdad Theater & Pub

You know how sometimes when a brand new word enters your lexicon you wind up hearing the vocabulary word being used in all sorts of different situations? It leaves you wondering how you never noticed the word before, or if, unaware of its true meaning and definition, you had simply ignored it altoge…

Cinema Advertising Shows No Sign of Ageing at Cannes Lions

[youtube]http://youtu.be/PE_kqk8CXEM[/youtube] Cinema advertising celebrated its 60th year at the Cannes Lions Festival of Creativity by positioning itself as the “magical, mysterious and creative media platform” of choice. The well attended seminar on Monday the 17th of June at the Cann…

Luxe RealD

Can RealD Rival IMAX In The Premium Large Format (PLF) Market?

With Cinema Europe currently underway in Barcelona, two trends for premium cinema experiences that pull in opposite direction are hot topics for exhibitors gathering in Spain. The first is towards smaller, intimate venues that typically serve fine food and wine, as exemplified by The Electric in Lon…

Can Social Media Service Vine Help Market Content?

After officially launching this past January, Twitter's new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram, the photo sharing mobile app which formerly reign…

Dassault demonstrates VR Paris in 3D for cinemas

In the car from Paris’ Gare de Nord station to Dassault Systèmes’ campus at the outskirts of town I got chatting to a British journalist for an education supplement. He confessed that he had never been to Paris before, but that he recognised the streets we were driving down from a video…

Lincoln Tribute Poster

AMPAS and BAFTA Get On The Tribute Poster Bandwagon

Ever since they first started appearing back in the mid-2000’s, I’ve been a big fan of what has come to be known as “tribute posters”. The trend seems to have been started by the Mondo Gallery in Austin Texas, a subsidiary of Alamo Drafthouse, the independent spirited cinema…

Focus Finds Unique Way To Prop Up Marketing For “Anna Karenina”

Thirteen years ago I attended a press junket for the film “Anna and the King” and was given what turned out to be a very special gift. Directed by Andy Tennant, the film is set in Siam during the 1860s and tells the story of how King Mongkut (played by Chow Yun-Fat) falls in loveRead Mor…