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Melissa Cogavin ECA

CJ @ CinemaCon: Q&A Interview with ECA’s Melissa Cogavin

In the run-up to CinemaCon 2015 CJ is interviewing and profiling several leading companies, trade bodies and people to capture the mood of the cinema industry as it enters its post-digital era. Today we talk to Melissa Cogavin, Managing Director of the Event Cinema Association (ECA), the trade body…

Met Live In HD Otello 2015-16

Metropolitan Opera Announces “Live in HD” Series For 2015-16 Season

The annual announcement of The Metropolitan Opera’s upcoming season is always certain to spur a bit of highbrow cultural reportage among media outlets that go for that sort of thing. Such was the case today when The Met revealed the list of productions being planned for their 2015-16 season. W…

ECA Member Card - 2012 Trailer

Discovering How The ECA Uses Trailers To Promote Event Cinema

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=acVQV44qRNM[/youtube] Rather than simply being a service that continuously clogs your inbox with email updates, it turns out LinkedIn, the popular social network, can be rather useful for discovering certain bi…

CJ@ECA Conference: Event Cinema Awards 2014

It is time to hand out the Bronze, Silver and Gold awards for event cinema, which is for 100K, 250K and 500K admittance to any event cinema event. This is to help cast a light on the success of events in cinemas. The second category of awards is excellence awards, voted on by the membersRead More

CJ@ECA Conference: Practicalities of Live Cinema Delivery

The afternoon break out session No. 1 looked at technical issues, such as delivery of live events to cinemas. Fabrice Testa of DSat gave a presentatio earlier over lunch (which they sponsored) of the company and its network 1,300 cinemas, showing 50 events and 400 hours of content last year. Isabell…

CJ@ECA Conference: New Business Models and New Technology

Micheal Gubbins of Sampo Media chairs the afternoon panel looking at new business models and new technology for event cinema. He begins with an anecdote about pensioners in his neighbourhood that book up entire opera seasons, go to every performance and all of them dressing up in their best operatic…

CJ@ECA Conference: Farsight Blueprint of the Future – Discussion Session

Christine Costello from More2screen introduces the session looking ahead by quoting Bill Gates about over/under estimating change in the short/long term, as well as getting it wrong (as Bill Gates and Microsfto did with the Internet). There is no panel, but an opportunity for discussion between Chri…

CJ@ECA Conference: Utilising the Intermission to Generate Ravenue

The second breakout session looked at revenue generating opportunities in the intermission, presented by Atena Simovic, head of event cinema department in a multiplex in Bucharest with 13 screens for past three years, during which they have had over 500 events, which inlcludes renting out the venue.…

CJ@ECA Conference: Marketing Event Cinema panel

The first panel of the conference is a ‘big sofas’ discussion on the major and challenging topic of marketing event cinema, with a panel of truly leading industry expert. Each sofa sitter introduces him/herself and provides a background to their company. There seems to b a friedly compe…

CJ@ECA Conference: Keynote by Melissa Cogavin & Niels Swinkles

The second Event Cinema Association conference in London with live reporting by CJ from the event on the day. Opening with keynote from ECA's Melissa and Universal's Niels.