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Worried About Face Masks in Cinemas? Ask About HVAC Instead

As cinemas re-open, people have been understandably concerned about the issue of wearing masks within cinema interiors. But are we missing a bigger factor in potential transmission of the Coronavirus, that is the HVAC or heating, ventilation and air conditioning systems that pump and often re-circul…

Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…

Post Pandemic Technologies: How to Keep Moviegoers (and Staff) Safe

This is a 15 minute presentation I gave on the 18th of June at the virtual CineEurope conference, discussing how cinema operator can use technologies to keep audiences and their staff safe form the Coronavirus, which we are sharing here for the benefit of everybody. There are a lot of different tech…

Tech Will Save Us: How Tech is Supporting Small Businesses (and Cinemas)

While there is no doubt that the coronavirus pandemic has been devastating to small businesses, one of the more interesting aspects has been the technological response to support the businesses most affected by coronavirus. Whether it’s a local coffee shop, a retail outlet or a cinema, there are a h…

Cinema Advertising Companies Step in to Help Re-Boot Cinema

The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it appears to be everything. Global spectators watch anxiously, curio…

Cinema Service Providers and Vendors Face Uncertainty During Prolonged Coronavirus Closure

It’s been a little over a week since the majority of the world’s cinema screens turned dark and despite an absence of customers, new releases and box office analysis, in many ways our sector has never been busier as it turns to new challenges and opportunities. Players from all sides are implementin…

GDC Sells 36% Stake to Cinionic’s Chinese Co-Owner

Chinese media report that GDC Technology is selling a 36% stake in GDC Technology Limited (British Virgin Islands) currently held by GDC Technology Limited (Cayman Islands) to Appotronics for USD $18.2 million. Appotronics is one of the four join venture partners in Cinionic, together with Barco, Ch…

Huayi Bros To Sell Entire 90.5% Stake in GDC Technology

Chinese-language media reports that Huayi Brothers is selling its 90.5% stake in GDC Technology, the leading Asian cinema server and equipment vendor [PDF link to financial filing here]. Huayi announced on 3 September that it’s wholly-owned subsidiary Huayi International Investment plans to tr…

Curzon Cinemas

Curzon Cinemas Improves Email Marketing with Movio’s Dynamic Content

During the first week of June we received a lead on a story that, though initially skeptical, we couldn’t ignore. Apparently Movio had helped one of their clients improve their marketing emails, growing their click rate by 18% and, maybe more importantly, seeing an uplift in revenue of 28%. If true,…

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