2017 Mid-Year Studio Market Share Projections
Now that we’re halfway through 2017 it seems as good a time as any to project out how the Hollywood box office market share race will wind up by the end of the year. Can Disney hang onto its lead and…
How Do You Make Marketing Movies Via Social Media Sexy? Ask Beyonce
This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to…
Focus Finds Unique Way To Prop Up Marketing For “Anna Karenina”
Thirteen years ago I attended a press junket for the film “Anna and the King” and was given what turned out to be a very special gift. Directed by Andy Tennant, the film is set in Siam during the 1860s…