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CinemaCon 2024 - Working Together To Boost Mid-Budget Films

CinemaCon 2024: Boosting Mid-Budget Films Panel

One of the first panel discussions at CinemaCon 2024 was also one of the more interesting, and perhaps, productive sessions. Titled “Strength in the Middle: Working Together To Boost Mid-Budget Films” the panel was held on the first day of the conference, which was held in Las Vegas from…

2022 Sundance Film Festival Acquisitions

Sundance Acquisitions Suggest Austere Future for Specialty Theatrical Releases

If acquisitions activity at the 2022 Sundance Film Festival provides any insight into the current market for specialty and mid-tier movies, as tends to be the case with Sundance, then the near-future for cinema operators of all sizes is decidedly mixed. The festival wrapped up this year’s prog…

CinemaCon Auditorium at Caesars Palace in Las Vegas

CinemaCon Secures Major Studio Participation for 2021 Conference

As the cinema industry in various parts of the world slowly stirs to life after more than year of COVID closures, one persistent question has been asked over the past few months at every virtual event; will a postponed CinemaCon actually take place in Las Vegas in August, or like last year, will its…

Market Cannes Film Festival Selections - Part One

Marketing This Year’s Typically Untypical Cannes Films: Part One

The movies that play at the Cannes Film Festival almost always skew pro-art and anti-commercial – by definition, and to their credit, they usually defy easy categorization. But this year is even more of a challenge, with a line-up of emerging or little-known auteurs with niche name recognition outsi…

2017 Mid-Year Studio Market Share Projections

2017 Mid-Year Studio Market Share Projections

Now that we’re halfway through 2017 it seems as good a time as any to project out how the Hollywood box office market share race will wind up by the end of the year. Can Disney hang onto its lead and make it back-to-back wins? Can one of the new micro studios crack the top 10?Read More

How Do You Make Marketing Movies Via Social Media Sexy? Ask Beyonce

http://instagram.com/p/qp2Maivw5b This is one of those “in case you missed it” posts. We have previously written about the use of social media in the marketing of movies and television. Yet, I can’t recall ever detailing the use of social media to promote the upcoming release of ma…

Focus Finds Unique Way To Prop Up Marketing For “Anna Karenina”

Thirteen years ago I attended a press junket for the film “Anna and the King” and was given what turned out to be a very special gift. Directed by Andy Tennant, the film is set in Siam during the 1860s and tells the story of how King Mongkut (played by Chow Yun-Fat) falls in loveRead Mor…