CBS Films Masters The Art of Social Media Marketing
Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now. However, most attempts at building a…
Hollywood Trade Publications Aren’t Just For Christmas – Are They?
Q: What do ski resorts, turkey farms, Christmas tree markets and Hollywood trade publications have in common? A: They are all largely seasonal industries. Ski resorts don’t have much business in the snow-free summer months, just as there only seems to be demand for turkeys and Christmas trees…
Kickstarter Helps Rooftop Films Fund Popular Summer Screening Series
As 2013 draws to a close, so too does another successful Kickstarter campaign in support of Rooftop Films. The New York based organization is a 501(c)(3) non-profit who for the past 17 years has been screening independent films in a range of outdoor locations throughout the city, often on rooftops.…
For Your iConsideration: Internet Streaming Overtakes DVD Distribution For Awards Screeners
For the first time ever, Internet platforms have overtaken DVDs for distributing the largest number of “awards screeners” to industry professionals voting for year-end accolades. This post gives a breakdown analysis of the various streaming and download formats, with iTunes and Vimeo battling for th…
Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign
If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…
Hollywood Studios Embrace High Frame Rate For All Films (Sort Of)
It should come as no surprise that Warner Bros is showing off the trailer for “The Hobbit: the Desolation of Smaug” in high frame rate (HFR) at the current CineAsia trade show in Hong Kong. After all, that is how director Peter Jackson filmed it and wants audiences to see it. What is mor…
Film Critic Leonard Maltin On The Sad State Of The Modern Multiplex Experience
[youtube width=”580″ height=”326″]http://www.youtube.com/watch?v=s1N5MB8aD84[/youtube] Leonard Maltin is a well known American film critic and historian who rose to prominence as the movie reviewer for “Entertainment Tonight”, a daily television news program. He h…
Homegrown Movies Help Asian Box Office Surge To Record Levels
I wonder if senior management at the big three Detroit automakers during the late 1970s and early 1980s experienced the same sense of pending anxiety that many Hollywood studio executives must presently feel. You see, as the media and certain members of the industry spent this past summer lamenting…
Fox Comes Up Blank For “Book Thief” Advertisement
If you happened to pick up today’s print issue of the New York Times you may have been thrown by what looked like a printing error; pages 9 and 10 of the main A section were blank. These were not, however, pages that slipped past the printing press untouched. Rather the blank pages were purpos…