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NEWS

Honda Extends Project Drive-In Campaign Due To Enormous Response

[youtube width=”575″ height=”431″]http://www.youtube.com/watch?v=LiKS6k6LOvw[/youtube] Here is a follow up to our story back in early-September about Honda’s Project Drive-In Campaign which was launched this past summer. What began as a way to help five of the roughly 150 out…

AMC Federal Employee Popcorn Promotion

AMC Theatres Offers Federal Employees Free Popcorn

Coming up with some unique angle on AMC Theatres free popcorn deal for federal employees is nearly impossible. Over the last 24-hours apparently every media outlet worth their salt (pun intended) must have been required to write nearly identical pieces on the cinema chain’s altruistic announce…

Regal Cloudy With A Chance of Meatballs Download Promotion

Exhibitor Loyalty Programs Are Now Offering Free Digital Downloads

Two marketing emails from large cinema chains appeared in my inbox during the month of September both of which proved effective, at least for me. Rather than quickly scan them before relegating them to the trash bin, I actually took the rare step of following their calls to action. Maybe you’r…

Salinger Movie Poster

D-Cinema Makes Recutting Current Releases Like “Sallinger” A Reality

We may look back at this past week as a noteworthy milestone in the motion picture business due to something that rarely, if ever, happens; a film already playing in theatres was significantly recut and re-distributed. The few media outlets that made hay over the occurrence focused mostly on the wha…

AMC Stubs Fallbrook 7 Promotion

AMC Promotes New Fallbrook 7 Through Its Rewards Program

AMC has found an interesting way to promote both the opening of a new theatre and, at the same time, its loyalty rewards program. In advance of opening the newly renovated AMC Fallbrook 7 complex, the cinema chain has invited members of its AMC Stubs program to attend an evening of free screenings a…

Honest Trailers Use Satire To Lampoon Blockbuster Movie Trailers

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=I2cS5Fv5xIQ[/youtube] Earlier this year the National Association of Theatre Owners entered discussions with studios over the trailers being used to promote upcoming releases. Cinema operators were requesting th…

Is The Motion Picture Industry Discouraging The Next Ray Dolby?

[vimeo width=”550″ height=”309″]https://vimeo.com/67821349[/vimeo] Much has been written over the last several days about Ray Dolby, audio pioneer and inventor, who passed away on Thursday at the age of 80. Rather than add to the din of career-spanning obituaries of Dr. Dolby…

Time Lapse Video Documents Imax Renovation of TCL Chinese Theatre

[youtube width=”480″ height=”360″]https://www.youtube.com/watch?v=guAhfPe9aPo&q6320319[/youtube] Earlier this year one of the most sacred cinema palaces in the world was closed for renovation. Each year an endless stream of tourists visit the TCL Chinese Theatre in Hollyw…

Muvico's Groupon Deal

Groupon May Not Be Such A Great Deal For Exhibitors or Moviegoers

Every day I receive one or two emails from a company called Groupon, and at this point I’m not even sure why. Exhibitors must feel similarly since the number of Groupon campaigns I’ve received containing promotions for local cinemas has dwindled significantly over the past several years. Let me expl…

Major Studio Release Windows

Studios Find A Backdoor Into Shorter Theatrical Release Windows

History may remember this past summer’s blockbuster season more as the one when studios successfully shortened the theatrical window by three weeks, rather than as the one in which numerous $200 million tentpole films failed at the box office. Sure, the latter seems to be getting all the press…