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Ireland’s Cinema Advertiser Shows the Way With Re-Branding and Focus on Youth

Ireland’s cinema advertiser Carlton Screen Advertising is rebranding as Wide Eye Media. More importantly, the company is determined to focus strongly on the youth segment of cinema goers, highlighting the need and challenge for cinemas and advertisers in most exhibition markets in the develope…

Daily Cinema Digest – Thursday 6 March 2014

UK: Cineworld Didsbury near Manchester has allegedly had some particularly unwelcome visitors recently: cockroaches. More worryingly, some staff claim the cinema is hushing up the issue: The M.E.N. [Manchester Evening News] was alerted by a concerned member of staff, who said cockroaches had been a…

How the British Museum’s ‘Vikings Live’ Is Set To Storm Event Cinema – An Interview With More2Screen

Den of Geeks recently posted an article titled ‘Why is cinema so obsessed with Vikings?‘ It listed everything from Kirk Douglas eponymous 1958 widescreen epic, to the recent Marvel/Disney films featuring Thor. But while mentioning upcoming titles The Berserkers and Vikingdom, it overlook…

Daily Cinema Digest – Wednesday 5 March 2014

The issue of sound levels in cinemas is increasingly becoming a legislative issue. Not long after rules limiting cinema sound were introduced in the Belgian region of Flanders, legilsators in the US state of Connecticut look set to follow. Movie cinema executives are urging lawmakers to oppose a bil…

Prima Cinema

Daily Cinema Digest – Tuesday 4 March 2014

“A grocery store and a cinema are two things that are a foundation for good downtowns.” – David Gordon, professor at School of Urban and Regional Planning at Queen’s University in Kingston, Canada We don’t normally cover home cinema here at Celluloid Junkie, but when Imax and Prima Cinem…

‘World’s Largest Cinema’ Set To Be Demolished

Demolitions of old cinemas rarely makes the news beyond the local newspaper and TV station, but Studio 28 in Wyoming, West Michigan is not just any old cinema. In 1988 it became the world’s first megaplex, as well as being the world’s largest cinema, and to this day hold the highest sing…

Why Digital Alone Won’t Kill Second Run Movie Theatres

The threat that the digital conversion poses to single-screen and drive-in cinemas have been highlighted several times on CelluloidJunkie.com (here, here and here), but there is a third category of cinemas that also face an existentialist threat with the phasing out of 35mm prints. Second-run cinema…

Daily Cinema Digest – Monday 3 March 2014

The UK’s first and oldest multiplex is set to be demolished, some 30 years after it first opened. The Point, which resembles a giant red pyramid, was built in 1985 but the site is now set for retail development. Campaigners have been lobbying to retain the structure, but planners have recommen…

Daily Cinema Digest – Friday 28 February 2014

Secret Cinema‘s Grand Budapest Hotel throws open its doors in London… UK and Ireland get drive in cinemas (both showing Grease)… Chinese crack-down on ticket fraud… Brooklyn’s oldest independent cinema goes Indigogo for digital… Some news from Germany… Learn…

Daily Cinema Digest – Thursday 27 February 2014

Research from Australia confirms what we have always suspected; cinema goers are a happier bunch than people who stay at home. Some 47% of Australians (more than 9 million people) go to the cinema at least once every three months, which means that only gardening is a more popular leisure activity. I…