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Golden Trailer Awards 2018

“Black Panther” Continues Its Winning Ways at an Ever Growing Golden Trailer Awards

Ironically, at a moment when the motion picture industry is suffering from an existential dilemma over the definition of a movie and the relevance of theatrical distribution, the trailers that help promote and market upcoming releases to the public have rarely been more important. The launch of any…

Market Cannes Film Festival Selections - Part One

Marketing This Year’s Typically Untypical Cannes Films: Part One

The movies that play at the Cannes Film Festival almost always skew pro-art and anti-commercial – by definition, and to their credit, they usually defy easy categorization. But this year is even more of a challenge, with a line-up of emerging or little-known auteurs with niche name recognition outsi…

All the Money In The World Posters

Sony Wastes No Time In Re-Marketing “All The Money In The World” After Ditching Kevin Spacey

On November 8th filmmaker Ridley Scott announced he had chosen to replace Kevin Spacey in his next film “All the Money in the World” with the 87-year-old Christopher Plummer, the actor he had always wanted to cast in the role of billionaire J. Paul Getty. This came after multiple accusations against…

18th Annual Golden Trailer Awards

“Wonder Woman” Lassoes Top Prize at 18th Annual Golden Trailer Awards

Fresh off earning USD $223 million during its opening weekend in movie theatres around the globe, “Wonder Woman” walked off with the Best Of Show trophy at the 18th Annual Golden Trailer Awards. The preview for the Warner Bros. superhero release, titled “What She Is,” also won the Best Fantasy/Adven…

Gruvi: Movie Marketing in the Connected World

Winning Your Audiences. Movie Marketing in the Connected World is an e-book recently published by Gruvi which discusses why it’s so important to understand your audiences. This will help you to figure out how to meaningfully reach and communicate to them and what to measure so you have a clear pictu…

Brice 3 YouTube Screen Shot

French Comedy “Brice 3” Leaked and Streaming on YouTube

The headline of this post was written to attract the attention not only of our readers, but also those who might stumble across it through a search engine while seeking out a pirated version of the recent French release, “Brice 3”. That is exactly what the film’s Academy Award winning star and co-wr…

iOS 10 iMessage Apps

Movie Marketers Get the Message With Latest Apple iOS Upgrade

When Apple released the latest version of its mobile operating system last month they added features and functionality in their messaging app that can be utilized by both distributors and exhibitors to market their offerings. The enhancements in iOS 10 allow users to include branded content in their…

Movio Tracks Blockbuster Audience Evolution Patterns

Movio's white paper looks at the evolution of cinema audiences over a blockbusters opening weekend and week, yielding surprising insights.

Minions Los Angeles Times Masthead

‘Minions’ LA Times Promotion Stirs Up (Planned?) Controversy

While “Minions” may not commence their invasion of the North American box office until tomorrow (July 10th), you’d have to be living a fairly hermetic life to be completely unaware of the latest animated release from Universal Pictures. The film’s marketing blitz has seen its…

A Little Teaser For “Ant-Man” Is A Big Win For Marvel

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=KQjhJf1R4k4[/youtube] Marvel Entertainment did not wait long before placing their mark on 2015. The Disney owned company is widely expected to have a banner year thanks to the release of both “The Avenger…