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Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…

Love (of Movie-Going) in the Time of the Coronavirus

This week, I was poring over the most recent results from our 2nd national survey wave, in as many months, about consumer sentiment pertaining to when audiences think they’ll return to the theatrical movie experience, post-Coronavirus. As the head of research for National CineMedia (NCM), the larges…

Kathryn Jacobs, Katy Loria, Cliff Marks, Stefan Kuhlow

Cinema Advertising Companies Step in to Help Re-Boot Cinema

The past few days have seen many countries taking their first (baby) steps into a post-lockdown world. The nature of which vary drastically from nation to nation – for some it’s schools, others it’s bookshops. In certain US states it appears to be everything. Global spectators watch anxiously, curio…

How Patrons Are Supporting Cinemas Around the World

The film industry, and exhibition in particular, is in a state of flux. With the US box office reporting $0 for the first time, exhibitors of all sizes around the world are going to find the next few months difficult, despite the few bright spots, such as the resurgence of socially-distancing friend…

Is it the Death of Cinime?

Richard Mitchell performs a post-mortem on the Cinime app that promised to connect the big cinema screen to your smartphone but ended up disappointing.

Millennials movie going NCM

Millennials Love Cinema Says NCM (Data Backs It Up)

US cinema advertiser NCM presents its studio on Millennials and movies, showing a growing engagement in what is a social media and data-driven business.

GoKino.ch

The Interesting Failure of Cinema-on-Demand

With Pathe and Cinérive terminating their trial with Gokino.ch the concept of cinema-on-demand is struggling to take off in the age of social media commerce.

Regal Cinemas Spectre Ultimate Ticket

How Regal Cinemas Created the Ultimate Ticket for “Spectre”

In an entertainment retail business that’s more than a century old, and in an age when many multiplex cinemas look and feel identical, one might easily come to the conclusion that cinema operators long ago gave up on executing unique and original ideas. That isn’t necessarily accurate, a…

CineEurope 2015 cinema advertising panel

CineEurope: Cinema Advertising – New Opportunities in a Digital Age

This post is a transcription composed in real-time during one of the many seminars at CineEurope 2015 in Barcelona, Spain. As such we often paraphrase the presentations being given. It was made more challenging by the fact that I was also chairing the session. Cinema Advertising is together with co…

UK’s Vue Cinemas Set to Re-Vamp Brand

UK cinema chain Vue is set for a major re-vamping of its brand in an effort to “transform” the experience of attending the cinema. The exhibitor has appointed branding agency Joint and digital agency TH_NK to deliver the changes. The announcement is the culmination of the appointment of …