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Super 8 Twitter Promoted Trend

Paramount’s Unique “Super 8” Twitter Promotion

Late last Thursday my Twitter list of entertainment journalists lit up with posts about “Super 8“. It was the evening of the all-media screening Los Angeles and as soon as the credits rolled journalists and critics began praising the film on Twitter. That kind of buzz can’t be boug…

Disney Turns To Twitter For “Toy Story 3”

It is unlikely that “Toy Story 3” needed any help building awareness as it stormed the box office this weekend and earned USD $109 million in North America making it Pixar’s biggest opening. However, Disney was taking no chances. On top of the massive print, television and outdoor…

“New Moon” Breaks Records For Internet Buzz and Midnight Box Office

Already one of the most anticipated film releases of 2009, it should come as no surprise that “Twilight Saga: New Moon” is setting all sorts of records, both at the box office and on Internet social networking sites. According to Variety, the second installment in the “Twilight…

Twitter’s Instant Reviews Has Hollywood Worried

A little bird told us that the Hollywood studios are starting to take note of the impact instant 140-character-or-less reviews can have on the box office prospects of a newly released films. Well, actually, it’s a Washington Post articles that examines what impact if any Twitter had on the mix…

Can Social Media Help A Movie Studio Conduct Market Research?

There used to be a time not so long ago, about two or three years, that motion picture distributors made many of their decisions about release patterns based on a weekly report produced by one third-party company; National Research Group. The company, founded in 1978, became a de-facto standard for…