This week saw a cinema screening in China that may prove a watershed moment for how films are watched on the big screen. But chances are that unless you are a Millennial, particularly in Asia, you are not going to…
Earlier today while posting a link to to Twitter promoting our piece on Nikki Rocco’s retirement from Universal Pictures, I spotted a tweet from Regal Cinemas in my timeline that provides a great example of alternative content marketing. Specifically, it…
Two article’s on the challenger to ROH’s event cinema opera supremacy in the UK. First is The Guardian’s take on ENO’s Peter Grimes showing and decision to hire rock music director Andy Morahan to film it. Overall positive, bar a…
Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now….
If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell,…
After officially launching this past January, Twitter’s new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram,…
Late last Thursday my Twitter list of entertainment journalists lit up with posts about “Super 8“. It was the evening of the all-media screening Los Angeles and as soon as the credits rolled journalists and critics began praising the film…
It is unlikely that “Toy Story 3” needed any help building awareness as it stormed the box office this weekend and earned USD $109 million in North America making it Pixar’s biggest opening. However, Disney was taking no chances. On…
Already one of the most anticipated film releases of 2009, it should come as no surprise that “Twilight Saga: New Moon” is setting all sorts of records, both at the box office and on Internet social networking sites. According to…
A little bird told us that the Hollywood studios are starting to take note of the impact instant 140-character-or-less reviews can have on the box office prospects of a newly released films. Well, actually, it’s a Washington Post articles that…
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