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Webinar: Helping Independent Cinemas Make the Most of Their Digital Marketing – Optimising Twitter

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Twitter is differe…

Webinar: Helping Independent Cinemas Optimise Their Digital Marketing – Social Media Content Creation

To help independent cinemas make the most of their social media and digital activity, Celluloid Junkie has teamed with movie marketing company Screen Moguls on a digital initiative designed to educate and support cinemas with their digital activity during the coronavirus shutdown. Facebook and Insta…

Tech Will Save Us: How Tech is Supporting Small Businesses (and Cinemas)

While there is no doubt that the coronavirus pandemic has been devastating to small businesses, one of the more interesting aspects has been the technological response to support the businesses most affected by coronavirus. Whether it’s a local coffee shop, a retail outlet or a cinema, there are a h…

Regal Switches to Pepsi

Regal Switches to Pepsi and Sparks Social Media Backlash

The announcement that Regal Cinemas is switching from Coke to Pepsi has not gone down well with most people on social media. The announcement came after a flirty Twitter campaign between the official @RegalMovies and @Pepsi accounts, proclaiming their mutual attraction. But it was Variety’s Br…

The Legend of Qin - Qin's Moon

China Just Invented the Future of Cinema Watching (But Everyone Older Than 30 Will Hate It)

This week saw a cinema screening in China that may prove a watershed moment for how films are watched on the big screen. But chances are that unless you are a Millennial, particularly in Asia, you are not going to want to embrace it. I’ve seen things… Covering mainland China as a non-Man…

“Shatner’s World” Takes Multi-Channel Approach To Marketing Alternative Content

Earlier today while posting a link to to Twitter promoting our piece on Nikki Rocco’s retirement from Universal Pictures, I spotted a tweet from Regal Cinemas in my timeline that provides a great example of alternative content marketing. Specifically, it provides an illustration of how event m…

Daily Cinema Digest – Tuesday 25 February 2014

Two article’s on the challenger to ROH’s event cinema opera supremacy in the UK. First is The Guardian’s take on ENO’s Peter Grimes showing and decision to hire rock music director Andy Morahan to film it. Overall positive, bar a few technical glitches. “English Nationa…

Inside Llewyn Davis New York Times Ad

CBS Films Masters The Art of Social Media Marketing

Using Twitter, Facebook, Tumblr and Instagram to advertise and promote a new or upcoming film release isn’t exactly a new concept. Distributors have been incorporating social media campaigns as part of their marketing efforts for the past several years now. However, most attempts at building a…

'Anchorman 2' Teams Up With Jockey

Anchorman 2: The Legend of Ron Burgundy’s Massive Marketing Campaign

If “Anchorman 2: The Legend Continues” should fail at the box office when it opens in most territories on December 18th, it won’t be for lack marketing. In fact, Paramount Pictures, the studio releasing the film, and actor Will Ferrell, who plays the movie’s title character, have been on what seems…

Can Social Media Service Vine Help Market Content?

After officially launching this past January, Twitter's new social media service Vine, has begun to find some traction. Vine, which allows users to post looping six second videos, now accounts for more daily shares of media on Twitter than Instagram, the photo sharing mobile app which formerly reign…